The Perfect Customer Experience, Always and Everywhere
In the course of the digital transformation, products and services become ever easier to compare, product information becomes increasingly voluminous, and the customer demand for information increases steadily. Companies must provide information to their customers efficiently, so that they do not become overwhelmed by the Information overload.
At the same time, customers demand more options for gathering information, and this must be as quick and simple as possible. Companies face the challenge of avoiding the silo mentality, and must be able to use information across all departments. This can no longer be achieved using a Manual process. The DELTA-V company was well aware of these requirements.
DELTA-V GmbH is based in Wuppertal, and is one of the leading office and Business outfitters in Germany. For the creation of its products, the company places great value on the wishes and requirements of its customers in particular, and on manufacturing to their own design. DELTA-V develops products ready for series production, ensures the highest quality standards, and controls the production process and all the logistics as far as the customer. The (potential) customer can obtain the products via various channels, e.g. via the extensive product catalogue or the online shop.
It is clearly evident that DELTA-V places great value on the satisfaction of its customers. However, in addition to the design of customised outfitting solutions for office and business, product information also needs to be communicated as effectively as possible. Product information is already delivered via various channels of communication.
However, this must be complete, consistent, and free of errors. For this reason, DELTA-V was seeking a solution to improve communication, the link between customer and company, and the existing company
processes. With an extensive range of options, DELTA-V had trodden a number of paths, until the decision fell on investment in a PIM system.
