Bremicker: In the Fast Lane with ATAMYA

Bremicker Verkehrstechnik revolutionizes its Product Communication

Individualized products require precise data and efficient processes. Bremicker modernizes its product communication and automates tedious sub-processes. This is how significantly more efficient publication workflows come to be.

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Challenge: Unstructured data and manual processes impede the management of product information and makes achieving consistent data nigh impossible.

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Solution: Central data management automates both the catalog and publication process, while also guaranteeing consistent, always available product information.

Company

Bremicker Verkehrstechnik GmbH

Headquarters

Weilheim

Founding Year

1932

Products

21.000 +

Employees

250 +

Languages

4

Website

www.bremicker-vt.de

Bremicker Verkehrstechnik – Customer Satisfaction in Focus

Founded in 1932, Bremicker has been pioneering various fields in the traffic and transport industries from the start. The Company is a forerunner and trendsetter courageously breaking new ground, capitalizing on their many years of experience and innovative technology – to secure the leading position on the markets they hold now as then. On both a national and international scale.

High customer satisfaction and a stable partnership are the focus and a major contributor to Bremicker’s success. In the age of digital transformation, products and services are becoming more and more transparent and comparable, while customers are facing an ever-increasing product choice and become more demanding as a result. In order to spark excitement for your own product in the customer and stick out from the competition, well-maintained product data and an optimized Product Experience are an absolute must-have – throughout the entire Customer Journey and all touchpoints. A fact which Bremicker has recognized very early. Yet, Tackling such a mammoth task manually is simply not possible. Which is why Bremicker decided to implement ATAMYA Enterprise (formerly eggheads Suite) as their PIM software of choice.

With ATAMYA, Bremicker gained a central media and product database for Managing and administrating all information. This takes an enormous burden off of the company, allowing them to master challenges and provide an optimal Product Experience to customers.

 

 

State-of-the-Art Catalog Generation Process

Customer satisfaction enjoys top priority for Bremicker. The company is determined to address its customers wherever they are – both digitally on a platform with userfriendly content and, most importantly, in coordination with print catalogs.

Even if they are seeing a decrease in popularity in the B2C sector, catalogs for the B2B sector are still well-received. The demand for structured product information coupled with matching content is growing quickly. And what the customer wants is what the customer gets. With their main catalog, Bremicker provides all target groups with comprehensive insights into their full product range by creating a world of emotional imagery and technical content, inspiring with added value. In short: With their catalog generation process, Bremicker designs a sensational Product Experience both online and offline. Yet, doesn’t the creation of catalogs consume a lot of resources, be it in personnel, time, or finances? With the help of ATAMYA, such resource-heavy work steps and processes can be simplified, unified, and automated.

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„One decisive reason for our decision to introduce ATAMYA as a PIM system in our company was, in addition to the swift implementation, the selfexplanatory and intuitive user interface and the openness of the system with its numerous customization options based on industry and customer requirements.“

Hans-Peter Gorbach

Director of Marketing and Communication, Bremicker

Bremicker Logo

Automated Catalog Generation with ATAMYA – The benefits are self-evident:

  • All publication processes — from planning to export — can be controlled and adjusted any time, parallel to the continuous import and management of data.
  • Process steps are sustainable across publications thanks to style sheets, text modules, and …

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Find out how Bremicker is tackling the challenges of complex product data, automating processes, and laying the groundwork for scalable growth.

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