Baier & Schneider: Europe’s Top Brand for Calendar, Paper, and Office Needs
Baier & Schneider GmbH & Co. KG was founded in 1877 and has, since then, established itself as the leading company of the Schneider Gruppe in the whole of Europe. Headquartered in Heilbronn and with numerous subsidiaries in Germany, Switzerland, Finland, Estland, Latvia, Sweden, and Norway, the company is a crucial player in the European market of the paper, office, and stationery supplies industry.
An employee count of around 700 and an annual return of about 125 million euro make Baier & Schneider one of the biggest and most successful paper-processing companies in Europe. The extensive product portfolio which even includes calendars, notebooks, blocks and college blocks, exercise books, and covers is available in over 50 countries across the globe. The “Student” college block of the BRUNNEN brand is among the most iconic products – nearly everybody knows it.
Digitization at Top Speed: Baier & Schneider Sets New Standards
Managing and structuring product data used to be a big challenge as far as the digital requirements of Baier & Schneider were concerned. In 2021, the company made a decisive step towards the digital future: the implementation of the solution made by ATAMYA as the new Product Information Management system (PIM) marked the beginning of an exciting digital Transformation of more than 18,000 products. A system was needed that does not only handle the extensive product assortments and complex ERP data but also the smooth information transfer to crucial data partners. Additionally, the integration of a Translation Memory System (TMS) was required in order to automatically translate product data into multiple languages. The introduction of the PIM solution developed by ATAMYA enabled the company to tackle these challenges head-on.
