Why a PIM System is Indispensable for SMEs – and why ATAMYA offers the Perfect Solution

Typical Challenges for SMEs: When Growth Meets its Limits

Digitization poses a challenge to companies regardless of size – but it also opens up great opportunities. For medium-sized enterprises, in particular, spare resources are hard to come by, be it time, budget, or personnel. At the same time, small and medium-sized enterprises (SMEs) face ever-growing pressure: they must react to changes in the markets in a flexible manner, efficiently launch new products, develop innovative services, and communicate all this and more consistently across an increasing number of channels. When it comes to both marketing and product management, this often times means: managing product data under the highest pressure, Excel chaos, and matching data sources in a time-consuming manner.

• Growing Product Portfolios: New product lines, variants, and internationalization (into various languages) render data management more difficult.
• Unclear Data Sources: Product data is scattered over Excel lists, ERP systems, or e-mail histories.
• Lacking Data Quality: Excel, island solutions, and manual processes lead to inconsistencies, delays, and multiplying effort.
• Increasing Sales Channels: Online shops, marketplaces, print catalogs, retailer portals – everybody wants up-to-date and complete product data.
• Sparse Resources: Contrary to global players, neither a many-headed IT team nor an unlimited budget is ready to hand.

A great many medium-sized enterprises grow successfully – until the processes revolving around product information starts retarding their growth.

And it is precisely here where state-of-the-art PIM systems (Product Information Management) come into play – ready to unfold your full potential as real efficiency drivers.

 

How a PIM System can Support the Growth of SMEs

A PIM such as ATAMYA offers a central platform for managing, administrating, and distributing all product information. For marketing and product management, this translates into a visible relief in everyday work life:

• Central Data Foundation: All product data in one and the same spot – always up to date, consistent, and well-structured.
• Faster Time-to-Market: The rollout of new products or assortments is faster.
• Channel-Overarching Exports: Be it web shop, catalog, app, or marketplace – content can be distributed in an individualized fashion.
• Minimal IT Costs and Maintenance Effort: With automatic updates, you always have the newest software features and can scale the system on demand.
• More Time for What Truly Matters: Marketing teams can gain more room for campaigns, storytelling, and strategic tasks.

Product data is the centerpiece of modern corporate communication. No matter if it’s the web shop, marketplaces, catalogs, or sales: customers expect complete, up-to-date and consistent information everywhere and at any given time.

A PIM creates the foundation for this. It guarantees that all product information is managed centrally and easily maintained, translated, as well as exported in a targeted manner.

A current real-life example demonstrates how ATAMYA can sustainably improve the success of a medium-sized enterprise: A manufacturer for household devices integrated ATAMYA into their processes and was able to reduce the time-to-market of the new product line by 30 %. At the same time, they managed to optimize the product data quality which, in turn, translated in a boost in sales.

Many medium-sized enterprises are hesitant when it comes to the implementation of a PIM system – because of worries concerning complex workflows, high costs, or long project runtimes. And here is where ATAMYA enters the equation: the PIM software is developed specifically to meet the needs of SMEs. It boasts intuitive use, a fast implementation, and can be scaled in a modular manner – excluding months-long IT projects or over-scaled systems and functions.

 

Growing Together instead of Over-Scaling: ATAMYA Scales with Your Company

The great benefit we offer: software that grows with your company. This means that you start with the functions you need today and, then, expand the system step by step once your requirements grow. Be it 1,000 or 100,000 products – ATAMYA maintains high performance and flexibility since it is a cloud-native SaaS solution. No extensive IT infrastructure is required on your end while maintenance updates are rolled out automatically without interruption of operation. Learn more about our cloud solution in our overview under ATAMYA Technology.

Besides the continuous development of the solution, additional functions can be integrated or connected on the basis of the MACH principle (microservices, API-first, cloud-native, headless), for example your shop system or a MAM/DAM system tailor-made to suit your requirements.

Thanks to the multi-domain data model as a unique selling point, not only product data but also the complete “data supply chain” including supplier, customer, and manufacturer data can be collected and managed.

Additionally, intelligent workflows can replace manual processes. Who has the permission to approve product information? How can data be automatically exported to the web shop? Even AI applications can be integrated in order to accelerate processes even further and free up resources. For example, marketing texts or datasheets can be automatically generated out of collected facts about a product which then only need to be double-checked once more before release.

And that’s still far from all, since ATAMYA can also be utilized to check product data based on its data quality (DQM) for completeness or correctly formatted input values and content, etc.

 

Why is ATAMYA the Ideal Solution for Medium-Sized Enterprises?

In contrast to complex and expensive enterprise solutions, this PIM software was developed specifically for the needs of mid-sized firm sector. What makes ATAMYA so special?

• Easy Implementation: Our software requires no months-long implementation phases. It can be integrated swiftly into existing IT infrastructures.
• User-friendliness: The intuitive interface makes sure that marketing and product managers can work efficiently without extensive software training.
• Scalability: No matter how many products a company is to manage – ATAMYA grows with the requirements.
• Benefits of Cloud: Thanks to the cloud-based architecture, companies profit from cost efficiency, better availability, and regular updates without additional IT efforts.

ATAMYA, therefore, is not only a tool for your short-to-mid-term requirements, but also a future-proof solution that will support your company on a long-term basis.

 

Conclusion: The Right Time is Now

A PIM system is no longer a luxury, but a necessity – this includes, in particular, medium-sized enterprises. With a solution like ATAMYA, getting started is easy, fast, and efficient. You profit from cleanly structured product data, optimized processes, and more time for the things that truly matter: your core business.