Unleash the Full Potential of your Product Information
Work with a solution that will help you realize the full potential of your sales and marketing strategy.
Work with a solution that will help you realize the full potential of your sales and marketing strategy.
Collect all sorts of data such as product texts, technical specifications, or media assets: unified from diverse sources in a centralized manner, all collected in one and the same system – always and everywhere searchable and usable through controlled access.
Such sources may include both internal data sources such as your product management and marketing team as well as external data sources such as supplier information or customer feedback. Additionally, real-time communication allows a smooth integration of connected systems such as ERP or CRM.
Systematizing your central data from all your product assortments with the 100%-user-definable data model: generic but individual at the same time. You determine for yourself which data objects can be created – and what properties and attributes they have in which input format.
Create the perfect foundation for consistent, error-free data that conforms to your specifications and industry standards.
The ATAMYA Product Cloud supports you through intuitive search and editing functions when looking for, managing, and optimizing your data objects.
Check out our multi-editor with a product comparison view. You can easily view and continuously refine entire product ranges. With the translation mode enabled, you can view all translation-relevant content in both source and target language at a glance.
Personalize your product descriptions depending on the individual target platform or target group – and maximize your conversion rate by addressing all target combinations relevant to your multi- or omni-channel strategy.
In ATAMYA, you initially manage product information free of specific contexts – and, in a subsequent step, you can define required contexts yourself to create content variants.
Based on user-defined data quality management rules, ensure that your product information is always correct, complete, well-formatted, and up-to-date.
Communication with connected systems such as Google Analytics enables the strategic adjustment of your information offer based on customer activity, feedback data, and other empirical factors.
Minimize your time-to-market by distributing your personalized product information into relevant sales channels. Be it your own online shop, price comparison portals, or print publishing tools.
On the one hand, this can be achieved using user-configurable data exports. On the other hand, the system’s comprehensive API allows for universal and standardized data exchange with third-party systems in real time. For conventional online shops, you are provided with standardized connectors so that this aspect of your data exchange requires no additional programming efforts.
Who Should Use PIM Software?
PIM is particularly suitable for markets, manufacturers, or retailers who have a lot of product groups and products on sale on a range of online and offline sales channels. The teams that can profit from PIM include any team that processes information as part of the sales and marketing process: product management, product marketing, data management, content management, and e-commerce.
What Kinds of Data are Managed in a PIM?
The product-related data manageable via a PIM system can encompass everything you need for the management of products for marketing and sale. For example, this includes product descriptions, measurements and specifications, or technical information. You can also include digital media assets such as product images, screenshots, videos, or PDF flyers. All this data can be adjusted in any language or user-defined version for different markets.
How does a PIM System Communicate with an E-Commerce or Shop Platform?
There are various possibilities when it comes to connecting your PIM system to other applications or systems. A built-in import configurator facilitates the import of important data from standard forms. The access of the system via a REST API makes it easy to build connections to various systems – from ERP software to e-commerce platforms.
Are you ready to take the first step?
Contact us today!