Start Your PIM Project – A Successful PIM Starts Before the Project
You want to know what a PIM implementation with ATAMYA looks like in detail? Simply contact us. Together, we have a look at what your most meaningful path can look like.

Yana Zabolotna
21 / 09 / 26·9 Min read
Product Information Management
Selecting a PIM system today is a strategic decision. And there are more PIM providers than ever. Systems that do not only manage product data but also intelligently automate processes so as to alleviate pressure from companies even in the long run, however, are significantly harder to come by.
Those who invest into a PIM today do not merely decide on a central data platform. It is about efficient processes, better data quality, and the question of how future-proof your own system environment can truly be. A Product Information Management system (PIM) brings product information together in one central location and distributes it automatically to online shops, marketplaces, websites, catalogs, or further sales channels. The benefits are self-evident:
Yet one more aspect gains in significance with 2026: because of the Digital Product Passport (DPP), the requirements for transparency and traceability of product data increases. Information concerning manufacturers, CO2 footprint, and repairability now becomes the norm for many industries. As a result, the PIM advances more and more from the position of a marketing solution to a central platform for compliance and data management. The requirements are ever-growing. Same as the number of providers. And it is for this reason why we have taken a closer look at eight selected PIM solutions.
Before we present the individual providers in more detail, here you find the most important differences at a glance. Of particular relevance are usually these three questions: how flexible is the data model, how deep does the process automation go, and how is AI integrated into the platform.
| Provider | Operation Model | EU Operation | Data Model Adjustments | Process Automation | AI Integration | Industry Standards | Particularly Suited for |
| Akeneo | Open Source, SaaS selectable | EU selectable | Module in UI (family model) | Medium (starting with fee-based editions) | Partially integrated (via editor) | Via connectors | Brands and retailers with ecommerce focus |
| ATAMYA | SaaS (cloud-native) | EU only | Module in UI (multi-domain) | Extensive (BPMN engine / AI workflows) | Deeply intergated (bring your own LLM) | Via channels module | SME to enterprise with automation requirements |
| Bluestone | SaaS (MACH-certified) | EU selectable | Module in UI | Medium (app-based) | Partly integrated (in editor) | Not documented | Composable commerce-architectures |
| Centric | SaaS | EU selectable | Configuration with partners | Extensive | Partly integrated | Via connectors | Brands with many languages and channels |
| Pimcore | Open Source, SaaS selectable | EU selectable | Only developer team | Extensive (development-centered) | Punctual | Via own development | Team with their own developer capacities |
| Plytix | SaaS | Not documented | Module in UI (simple model) | Limited | Punctual | Not supported | Small D2C brands without IT team |
| Syndigo | SaaS | Focus outside of EU | Configuration with partner | Medium (rule-governed) | Deeply integrated | Partially available | Consumer goods with retail syndication |
| Viamedici | On-Premise, SaaS selectable | EU selectable | Configuration with partner | Medium (rule-governed) | Not documented | Partially available | Industry and technical wholesale |
Akeneo from Nantes can be considered the leading PIM and PXM provider now as then. IDC MarketSpace, Forrester Wave, ISG Buyers Guide, and the QKS SPARK Matrix all classify this company as the current leader. After its acquisition of the AI specialist UnifAI and, most recently, PricingHUB, Akeneo consequently expands its agentic AI strategy while supplementing it with an app store boasting more than 160 integrations.
At the same time, the product portfolio is changing. Development of the Community Edition will be discontinued according to Akeneo. The SaaS platform Serenity is now front and center.
The data model stays product-centered instead of multi-domain. The workflow functions predominantly foster collaboration in teams, less so a comprehensive product automation. For classic Product Data Management, Akeneo is a more than well-established solution. Complex, automated processes will sometimes require additional components.
With the takeover of Riversand, Syndigo has drastically expanded its PIM and MDM offer. Especially when it comes to international retail, the company shines with one of the largest content and syndication networks including GDSN connectivity. IDC and Forrester confirm their market prowess in the enterprise segment. In September of 2025, another expasion was secured by acquiring 1WorldSync: ever since, the shared network encompasses more than 3,500 retailers and over 18,000 customers in 60 countries.
For many SMEs in Europe, the platform may be more extensive than necessary. The network is strongly centered around North American retail and projects frequently come with corresponding complexity.
Bluestone PIM was the first MACH-certified 2021 PIM provider to strictly build upon the principle of microservices, API-first, and headless. With over 500 APIs, the platform invites companies who want to design their commerce architecture in a flexible manner.
Those who are looking for true process automation, however, may hit a limit: the workflow functions are rather developer-oriented than task-based. Native AI functions, too, are currently limited to a certain scope. As such, Bluestone is an architectonic statement, not an automation motor.
Pimcore, headquartered in Salzburg, was one of the two great open-source standards on the PIM market next to Akeneo for longer than a decade. On the basis of PHP and Symfony, PIM, MDM, DAM, and CMS can be combined and individually expanded in one uniform framework.
With version 12, Pimcore has introduced an “Open-Core” licensing model with a sales limit: Companies above this threshold will pay for fucntions which used to be free before. The Swiss-based agency DACHCOM.DIGITAL 2025 has reacted to this by launching the completely open fork called “OpenDXP,” to which parts of the community have already migrated according to publically acessible sources. Pimcore stays a high-perfomance platform regardless, it does, however, presuppose experience in development and a clear understanding of the new licensing model.
Since 2025, the previously German-based provider Contentserv is now part of Centric Software and, as such, a member of the Dassault Systèmes Group. The all-in-one platform for PIM, DAM, content syndication, and digital-shelf analytics including AI reccomendation agent “Cara” is available now as then and still enjoys positiv ratings by ISG.
With the acquisition, however, their strategic outlook has made a turn. In the future, the PIM roadmap will be one part of a grander PLM company strategy and no longer be independent. Interested parties should therefore investigate how much the long-term orientation matches their own requirements.
Plytix strategically aims at smaller and medium-sized companies. Getting yourself started is uncomplicated and comes at an attractive price. Even the user evaluations at G2 are very positive and average around 4.7 of 5 stars, confirming its image as a popular intro-level PIM for SMEs.
As soon as product data grows more complex or when requiring further markets, languages, or comprehensive workflows, the platform hits a limit: the focus clearly lies upon a simple introduction and less on complex corporate processes.
ViaMedici is among the established providers for technical retailers, offering a comprehensive suite of MDM, PIM, DAM, and CPQ. Concerning classification standards such as ETIM, ECLASS, or BMEcat, in particular, the platform puts its full strength at display.
More extensive functionality, in turn, does also translate into longer implementation projects. ViaMedici is designed as a suite with deployment options ranging from on-premises to cloud. Companies who trust in modern cloud architectures or native process automation should take this aspect into consideration when making their decision.
The requirements of a state-of-the-art PIM have changed. Nowadays, merely managing product data centrally is simply insufficient. Companies want to automate processes, reduce manual labor, and significantly reduce the workflows on their teams. And ATAMYA approaches things from exactly this angle.
While many providers integrate AI as an additional function on top, it is an integral component of ATAMYA’s entire process achitecture by design. The native BPMN 2.0 workflow engine connects business processes and AI agents into an automated system solution. Agents import, validate, and enrich product data to then distribute it in a rule-governed manner to all target channels. Employees only intervene where decisions are required. Throughout, the human-in-the-loop ist not a workaround but a native process step.
The data model with multi-domain capacities does not only map products but any business object. The platform is developed in accordance with cloud-native, API-first, and MACH principles. Companies can bring their own LLM, stay in full control over their own data, and avoid lock-in effects.
The result: less manual work, faster processes, and a productive proof-of-concept within less than a week instead of months’ worth of implementation projects.
Naturally, the martket is larger than eight systems. For the sake of completeness, without dedicating an individual section to each of them:
Composable statement, company suite, or intro-level PIM: All eight providers have their strengths and address different requirements. The decisive question is not which functions are available. What matters when it comes to the PIM selection is how well a system can automate processes, how well it grows with future requirements, and how it fits into the existing system environment.
Those who are looking for a modern cloud-native PIM with multi-domain data model, integrated process automation, and authentic agentic AI, will find in ATAMYA Product Cloud a solution that has been developed from the user’s standpoint from scratch and by design.
Set an appointment for an ATAMYA demo right now and experience first-hand how state-of-the-art Product Information Management works nowadays.
Updated version of the initial publication from 20.03.2025. Provider specifications change over time – we fact check this article regularily and update it given relevant developments.
Author:
Yana Zabolotna
Copywriter
ATAMYA
How Long does a PIM Implementation Take?
It depends on the project scope, data quality, and implementation method. Simpler projects can be completed within a few months; complex rollouts connected to multiple systems and languages require more time. What is decisive is thorough preparation from the get-go.
What does a PIM Implementation Cost?
The costs equal the sum of license fees, implementation expenses, and internal resources. For a calculation that stands the test, we recommend a personal exchange, because the variables involved are much too individual for estimates and generalizations.
Do I Need an Implementation Partner?
Not necessarily. Do-it-yourself is a valid option but presupposes sufficient internal capacities. The hybrid model is the most sensitive middle way for many companies: external know-how but internal property.
What is the Difference between PIM Implementation and Integration?
There is none. Both concepts refer to one and the same process. In English-speaking PIM communities, these terms are used interchangeably, including related terms like PIM introduction, etc.
How do I Compose the Right Project Team?
Product management, marketing, and IT form the core team. Important: Do an early IT on-boarding well ahead of time and explictily define your capacities. No PIM project will run successfully on the side.
How do I Increase the Acceptance Rate among Employees?
With early on-boardings, transparent communication, and software training that match the current project progress. Acceptance is not created by mere announcements but active involvement.
Start Your PIM Project – A Successful PIM Starts Before the Project
You want to know what a PIM implementation with ATAMYA looks like in detail? Simply contact us. Together, we have a look at what your most meaningful path can look like.

These articles may also interest you
ATAMYA PIM
Resources