eCommerce Trends 2025

The eCommerce Markt Continues to Grow

The worldwide profits generated in ecommerce increases year by year. According to Statista, the total profit will amount to 2,905.00 billion euro in the year of 2024. Until 2029, it is predicted to rise to 4,582.00 billion euro, which would equal an expected annual growth rate of 9.54 percent. (Source: Statista)

The expert predictions do not only indicate continuous growth on the global scale, but also for countries such as Germany, too. While there were 30.34 million people in Germany who made online purchases, this number is expected to increase to 43.95 million users in the ecommerce market. By 2029, it is predicted to have reached 53.85 million users. This equals an increase by 9.9 million users over the next five years (i.e., by 22.52 percent).

These numbers clearly prove that the growth of ecommerce will continue and that its full potential is far from exhausted. This alone is already reason enough to have a closer look at the up-and-coming ecommerce trends in order to be well prepared against the competition in the market.

 

Personalization: Driver of Digital Marketing

An important trend in ecommerce is personalization since it is a pivotal driving force in the evolution of online retail and since it has advanced to become a decisive factor for both customer acquisition and retention. This is emphasized by the new “Marketing Monitor Retail 2023–2026” by the EHI Retail Institute, according to which 76.5 percent of the people surveyed see in personalization and relevance a great driver of digital marketing.

In the face of both the gigantic product variety and the ever-increasing customer expectations, ecommerce platforms are striving to provide each and every customer a shopping experience tailor-made to suit their individual demands. From personalized product recommendations and targeted discount events, all the way up to the individualized design of websites and interactive purchasing assistants, personalization is put to use in order to forge a deeper and more meaningful relationship with the customer. This strategy is based on the analysis of customer data and the users’ behavior patterns, so that the best possible user experience can be guaranteed. As a result, customers nowadays expect a purchasing experience that is both comfortable and individualized to a high degree. With this, personalization is no longer a luxury but an indispensable must-have for success in the digital retail environment.

 

Examples for Personalization in eCommerce:

• Recommendation Algorithms: Online shops use AI to analyze their customers’ behavior and recommend products to them which match their past search request and the activities of similar user profiles.
• Personalized Emails: Customers receive emails based on their purchasing behavior, including reminders for incomplete purchases (“shopping cart abandoners”), product recommendations matching previously purchased articles, or offers on birthdays.
• Individual Discounts and Offers: Based on the purchasing behavior, customer groups can be segmented and addressed with strategic discounts, hereby increasing the probability of more sales.
• Individualized Mobile Apps: Mobile shopping apps save preferences and offer alerts for new products and deals which are based on the user’s specific interests.
• Dynamic Website Design: eCommerce platforms adjust the information displayed in real time by, for example, automatically redesigning the homepage to match the user’s preferences and displaying so-called “dynamic code blocks,” which vary from visitor to visitor.
• Virtual Try-On: Augmented Reality (AR) applications enable customers to try out products such as clothing or glasses virtually, hereby creating a personalized experience and supporting the purchasing decision.
• “Shop the Look” Features: Some online fashion retailers allow their customers to view and purchase complete outfits or room decorations based on a selected style of preference for specific articles.
• Chatbots for Customer-Specific Support: Intelligent chatbots provide help by accessing personal customer data and strategically answering questions on the basis of prior interactions and purchases.

 

The Zukunft in eCommerce

The topic of personalization is trending, and so does AI. Artificial intelligence is achieving revolutionizing progress by continuously refining the personalization of the customer experience through data-driven recommendations and automated customer-service options, among many other feats.

Composable Commerce, a method that emphasizes modular and exchangeable software components, is gaining momentum. This is what enables online retail to react to changes on the market in a quick and flexible manner by composing ecommerce platforms out of selected services and solutions which best suit the respective demand.

Spatial Commerce, the next big step in the evolution of online shopping, integrates Augmented Reality (AR) and Virtual Reality (VR) in order to provide immersive purchasing experiences. This blurs the hitherto rigid separation between physical and digital shopping.

Social Commerce, which enhances conventional ecommerce with social media, transforms networks and platforms such as Instagram and Facebook into dynamic marketplaces. Here, users can make direct purchases in a comfortable fashion.

And, last but not least, the sustainability of ecommerce, too, is growing increasingly more important since customers have come to make increasingly more eco-conscious purchase decisions. This is why retailers must integrate sustainable practices such as environment-friendly packaging and climate-neutral shipping as part of their business model if they want to stay competitive.

 

The Most Important eCommerce Trends 2025

In our whitepaper about the most important ecommerce trends, we take a deeper dive into these topics and more: from AI, through personalization, to Composable Commerce, Spatial Commerce, and Social Commerce, as well as the topic of sustainability.

Learn what it takes to be well-equipped for the newest trends.

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