Central user management. Organization into roles and groups.

Role definition with specific rights. Assignment of groups and users.

Rights definition. From domains to object types and attributes.

Overview of activities and tasks, data quality, etc.

Structured master data and media import into existing domains.

Import media files manually or automatically via WebDAV URLs with direct assignments to relevant objects.

AI-Automated master data import into user-specific data models (e.g. data extraction from product datasheets).

Pre-defined import templates – for consistent, recurring data transfer.

Export master data with characteristics, objects via Excel (e.g. for analysis, sharing, and further processing).

Export complete data models as XLSX, including attribute definitions, object structures, units, data quality rules, and much more.

Central management of products, articles, or SKUs – with any attributes, relationships and defined structures.

Define custom object types, attributes, and structures to match your processes and business model.

Organize data in separate domains for example for different brands, markets, or business units.

Manage master data across multiple languages. Assign languages per domain or attribute. Switch language with a mouse-click.

Set up user-defined units and measurements (e.g. physical dimensions) that can be applied flexibly to all quantity-based attributes in the data model.

Quality Rule Design: define quality rules to systematically and continually check and improve the accuracy or completeness of data.

Evaluate data quality of product texts for each defined language.

Automatic quality scoring per object. Score values are dynamically calculated and visualized in real time for transparency.

Automated quality reports for defined attributes of objects or groups, based on data language.

Find objects by quality level (e.g. products with missing descriptions or incomplete attributes). Manually or automatically using workflows.

Simultaneously view and edit multiple business objects (like products) in an intuitive comparison view. View data quality score and use flexible filters.

Compare attribute values character-by-character directly in the editor view.

Side-by-side view and editing of translations, with direct language comparison and clear structure.

Simultaneously change attribute values for multiple objects.

Automatic translation of product data with integrated DeepL AI.

Automatically convert numerical values into defined units.

Refine the display of business object characteristics using dynamic filters.

Structure attributes into groups using the editor for a clearer overview of the product offering.

Full text search for business objects and groups.

Advanced query search using logical operators.

Combinable, context-sensitive search filters for narrowing down search results or performing bulk actions.

Automatic generation of product descriptions using AI, using existing data.

Manage target-group specific content (e.g. different product descriptions for B2B and B2C audiences).

Flexibly create region-specific product content, according to country or market-specific needs.

Create context and context combinations for highly personalized content (e.g. by season, device type, and language).

Map and assign product data to sales and marketing channels, then control exactly how and where it’s published.

Link products to channel-specific classification systems – for clean categorization across catalogs, marketplaces, and export formats.

Create tasks for users or groups with direct object links, descriptions, and clear workflow steps.

Standardized BMPM workflows for modeling complex processes. Set up workflows to automatically execute processes.

Visually build workflows using drag & drop functions – using start/end points, user and service tasks, and logical forks or branches.

Import or export workflow definitions as BPML files, ideal for versioning, sharing, and re-use.

Link custom forms to tasks – including variables, conditions, selection fields, and more.

Automatically start or control workflows via REST endpoints (e.g. through external systems or services).

Retrieve and control business objects, workflows, AI integrations and master data via REST API.

Bring your own LLM: for automated text creation, evaluations, or process steps in a workflow (OpenAI, Claude, Gemini).

Connection of self-hosted LLMs to the ATAMYA Product Cloud.

Define custom AI agents with their own instructions and capabilities – usable in workflows or chat, each with its own AI integration.

Work with a selected agent directly in chat – with or without location context, giving tasks in plain language without knowing the underlying attributes.

Agents retain context and knowledge about objects, channels, and users permanently in ATAMYA – independent of the underlying AI model.

Centrally manage media in ATAMYA, including import, tagging, and master data linking.

Scalable cloud storage for all media such as product images, videos, and documents.

Enrich media with metadata, keywords, and labels for targeted searches, clear structure, and quick retrieval.

Automatically generate output formats such as web-optimized images or preview files for consistent media quality.

Use pixx.io DAM in ATAMYA. Assets and metadata are stored in pixx.io.

Use Cloudinary DAM in ATAMYA. Assets and metadata are stored in Cloudinary.

Use Celum DAM in ATAMYA. Assets and metadata are stored in Celum DAM

Use Bynder DAM in ATAMYA. Assets and metadata are stored in Bynder DAM.

Use Aprimo DAM in ATAMYA. Assets and metadata are stored in Aprimo DAM.

Use Canto DAM in ATAMYA. Assets and metadata are stored in Canto DAM.

Synchronize products, media, and categories automatically between ATAMYA and Shopware, manually, according to a schedule, or entirely based on workflows.

Automatic synchronization of products, including features and media, to the commercetools shop.

Real-time delivery of approved products, including attributes and media, to the Emporix shop.

Send master data changes to Azure Event Hub in real time – for further processing or integration with third-party systems like Shopware.

Automatically synchronize products, media, and categories between ATAMYA und Shopify – manually, on a schedule, or fully workflow-driven.

Generate PDF data sheets manually/automatically from master data, for individual objects or entire groups.

Customize data sheet templates. Easily edit layouts, language variants, and structures.

Integration into priint:cloud (WERK II).

Integration into priint:comet for catalog creation (WERK II).

Integration into InBetween for catalog creation.

Import data from Google Analytics.

Visualize product data in dashboards, including KPIs and usage metrics.