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Retrospective on K5 FUTURE RETAIL CONFERENCE 2025

Berlin, 30. June 2025 – Nearly 5,000 participants, over 200 exhibitors, filled stages, and valuable discussions eye-to-eye: The K5 FUTURE RETAIL CONFERENCE was the central get-together for digital retail once again in 2025. ATAMYA was on site together with technology partners nexoma, communicode, pixx.io, and NETFORMIC to deliver a clear message: Those who want to stay successful in e-commerce today require automated data processes, continuous quality, and strong strategies.

Product Data Power with the Best Technologies & E-Commerce Strategies
The shared presence at K5 has proven once more just how valuable good partnerships are in digital commerce. Every partner brings their own expertise to the table and, together, we create a strong, interconnected ecosystem for modern product management.

  • nexoma – Specialist for product data, classifications, and integrations. Together with ATAMYA, they presented solutions revolving around data onboarding, standards such as BMEcat/ETIM, and automatic data syndication.
  • communicode – Digital agency with strong focus on e-commerce/business solutions. They support both strategically and operatively from use case to PIM implementation.
  • pixx.io – Innovative DAM solution managing creative media assets centrally and integrating PIM and workflow systems smoothly via its API.
  • NETFORMIC – E‑commerce and PIM expert with emphasis on technical implementation and business impact: from consulting to development and operation.

K5 Exhibitors: ATAMYA, communicode, NETFORMIC, nexoma & pixx.io

 

Automation Solutions for Sustainable Success in E-Commerce

The theme “Into the Flow” echoed through the halls and stages of K5 and accurately describes what product data management today is all about: processes must flow, systems must communicate, data must be presented in a consistent and contextualized manner. With its flexible workflow engine and AI-assisted features, ATAMYA delivers the foundation for automating data-based processes. Be it text generation, translation, or channel-overarching distribution – automation releases pressure from teams, enhances data quality, and creates room for growth.

Many theses formulated at K5 can be transferred to product data management and underline strategic significance in digital retail. Alexander Graf got to the heart of the matter: “Owning data is better business than owning products.” Those who have a grip on their product data control visibility, relevance, and conversion while also securing a decisive competitive advantage. Kristina Mertens shared at K5: “Content must be the core, not the dotting of the i.” Product data makes or breaks the purchase decision. Its completeness, quality, and relevance across the various sales channels pays dividends, not just in terms of sales but also for your brand and customer retention.

An Event Leaving a Lasting Impression on Us, Our Partners, and the Industry
For ATAMYA, K5 was more than an industrial event. It was a space overflowing with valuable discussions and inspiring impulses. We particularly enjoyed the intense exchanges at our exhibition stand and the great interest in solutions and strategies. With new contacts, fresh ideas, and plenty of tailwinds we are already looking ahead.

The next K5 will be held on 23. and 24. June 2026, in ESTREL Berlin – and we are most certain: product data will once again occupy the pole position.