Variant Management
Variant management (or context management) describes the systematic managing and maintaining of multiple product variants. The goal is to establish efficient organization of attributes, a content inheritance logic, and dependencies. A PIM system supports these processes, reduces redundancies, and guarantees that all variants are correctly and completely displayed – online and offline alike.
Variant Management: Flexibility with Overview
A well-structured variant management helps companies to offer more product individuality – without running into any traps related to complexity. Variants can be differentiated into three groups: a selected few variants; many generatable variants; and complex rule-based variants prominently used in machine engineering or the automotive industry. Approaching this matter strategically will facilitate the decision-making process on when to create the variants manually and when rules should be defined to automate the process – this is ideal for increasing efficiency in product development, production, sales, and marketing. Do you want to learn how to use rich variants in a targeted manner while maintaining a firm grip on both costs and complexity? If so, you will find practice-oriented tips and strategies in our blogpost varianten management – efficient and based on real use cases.