User-generated Content
User-generated content (UGC) encompasses content that is generated by your customers themselves – like product reviews, images, or experience reports. In the product data context, UGC complements the classic company-to-customer communication and creates authenticity. PIM systems enable you to structure this content and export it in a targeted manner.
Strengthen Trust, Visibility, and Customer Retention with UGC
User-generated content (UGC), such as reviews, images, or experience reports, feels particularly authentic and boosts a company’s trustworthiness significantly. Studies show that roughly 85 percent of consumers trust personal recommendations – this makes UGC a strong social proof. Yet it also offers additional value to brands: UGC is free, boosts engagement, builds communities, and contributes positively to brand loyalty. Learn how to utilize user-generated content systematically and increase visibility, trust, and customer retention. You can find practical tips in our blogpost: “user-generated content.”