Spatial Commerce
Spatial Commerce describes the fusion of e-commerce with spatial, interactive experiences such as virtual reality (VR), augmented reality (AR), or digital showrooms. Customers get to experience products in a realistic manner, display them virtually, or configure them by themselves in three-dimensional space. To give such interactive formats their convincing force, they must be supplied with up-to-date, consistent, and context-related data. Spatial commerce hereby opens new possibilities in product presentation and strengthens the emotional relationship to the brand.
Design Immersive Experiences with Spatial Commerce
Spatial commerce opens up new paths of interaction for brands where products are not only displayed but also rendered experienceable. Such applications do not only capture attention but also strengthen trust and boost purchase decisions on an emotional level. The more immersive the brand experience, the higher the impact on engagement and conversion. What potential spatial commerce has to offer in detail is demonstrated in our blogpost “Spatial Commerce: A New Dimension in eCommerce.”