Single Source of Truth (SSOT)
The single source of truth describes a central, consistent data repository serving as the informational source for all corporate departments and systems. In the context of PIM, this means: product data is managed centrally and will then be available in a structured and consistent form to all relevant channels – a decisive factor for data quality, efficiency, and omni-channel communication.
Single Source of Truth (SSOT): the Central Data System for Efficient Product Data Management
In today’s digital business world, data consistency is crucial for efficiency, scalability, and a well-designed customer experience. The single source of truth (SSOT) is a central concept in data management that addresses precisely this: all relevant information – for example product data – is collected in a single reliable source.
What is the Meaning of Single Source of Truth (SSOT)?
Single source of truth describes a system or platform which pools all relevant data of a company centrally and keeps it up to date. Such a data source serves as the absolute point of reference for all departments and systems – from e-commerce to marketing, from ERP to CRM. Redundant data storage, missing information, or version conflicts are a thing of the past thanks to SSOT.
Why is SSOT so Important in the Context of PIM?
A modern product information management system (PIM) such as ATAMYA functions according to the SSOT principle. This means: product data is managed only once – well-structured, media-neutral, and channel-independent. Subsequently, its data can be efficiently and automatically exported into all relevant channels – from web shops, through market places, to print catalogs or sales partners.
Benefits of a single source of truth:
- Data consistency across all channels
- Reduced maintenance effort thanks to central data storage
- Faster time-to-market through automated processes
- Less error sources thanks to defined responsibilities
- Better customer experience through standardized, correct product information
For Whom is SSOT Particularly Relevant?
Companies with extensive product portfolios, many sales channels, or an international orientation are, in particular, the ones profiting from a central data strategy. Especially the marketing, e-commerce, and product teams gain both empirically measurable efficiency and control with the introduction of an SSOT.
SSOT is the Foundation for Scalable Data Management
Be it SME or global player – the implementation of a single source of truth is an essential step on the path to digitization. A high-performance PIM system like ATAMYA assures that your product information is always up to date, consistent, and available wherever and whenever you need it – for processes in digital sales that are simply smarter.
Interested in an efficient product data management with a real single source of truth?
Learn more now about ATAMYA Product Cloud.