Product­ Data Model

The product data model defines the logical structure onto which all products are mapped within the system, for example in the form of categories, attribute groups, and relations. A flexible data model in PIM allows you to cover the most diverse product types and implement your very own unique requirements for both structure and inheritance of data.

Why a Well-thought-out Product Data Model is so Valuable

A well-structured product data model functions like a well-thought-out drawer system that orders your product information in a precise manner: from hierarchies of objects up to their attributes and relations. The data model defines when and where data is to be gathered and forms the very foundation for high quality data and efficient processes. Companies that structure their data world profit from less errors, faster access to relevant information, and a significant time-to-market. Curious about how a robust data model leads to better performance and product communication? Read more in our blogpost, “3 Good Reasons for a Well-Structured Product Data Model.”

To the Glossary