Product Data Feed
A product data feed is a structured data record that automatically transfers product information to external platforms (for example, Google Shopping or Amazon). PIM systems create such feeds automatically, update them at regular intervals, and adjust them to the requirements of the individual platform – this, in turn, translates into a significant boost in both visibility and conversion.
Why Your Product Data Feed is the Basis for More Success
A high-quality product data feed guarantees consistent, complete, and up-to-date product information across all channels – strengthening trust and improving the purchase experience. Through the automatic provision of data, you avoid error-prone manual labor and gain valuable time. At the same time, you enhance the visibility in search engines and on marketplaces because well-managed feeds score higher in SEO and rankings. How to optimally structure your feed and continually refine it is explained in our following blogpost on product data feeds for successful online sales.