Product Data
Product data (often used synonymously with product information) encompasses all information required to describe a product – including technical specifications, marketing texts, prices, or media assets. PIM systems allow you to collect such data centrally, manage it, and provide it to sales and marketing in a consistent form.
Product Data – More than Just Information
Product data is far more than just technical facts and descriptions – they form the very backbone for targeted measures in marketing, sales, and strategy. Well-structured data creates transparency, strengthens market communication, and supports the precise analyses for optimizing your assortments, prices, or campaigns. Additionally, they enable automatic workflows and a traget-group-oriented address – in turn translating directly into higher sales numbers and lower product return rates. Read how to expand your data foundation and transform it into valuable company capital in this blogpost on five practice-oriented steps to product data optimization.