Multichannel Commerce
Multichannel commerce describes the strategic use of various communication and sales channels to address customers in a target-group-oriented way. Here, the aim is not to establish presence on as many platforms as possible but just the right combination of both offline and online channels – adjusted to the behavior and expectations of your target group. This approach helps companies in increasing their visibility and outreach, while also creating the basis for personalized offers. The result: More relevance, stronger customer retention, and long-term brand success.
Multichannel Marketing: Meet Your Target Group on their Own Ground
Multichannel marketing combines various communication and sales channels – such as websites, social media, e-mail, print, or events – to appeal to target groups strategically while covering a large area. In contrast to the omnichannel method, as part of which all channels are interconnected to allow for a user experience without any gaps, multichannel marketing often times lets the individual channels stand independently of one another. The smart interplay is decisive here: Only those who select just the right mix of online and offline secures visibility, relevance, and sustainable customer retention. How companies can strategically use this method is demonstrated in the overview for successful multichannel marketing put into practice.