Master Data Management (MDM)
Master Data Management (MDM) describes the central and consistent management of all master data that is crucial for business – be it data about customers, suppliers, products, or locations. The objective is to establish a consistent data basis used throughout the company to support processes, analysis, and decisions. With clear responsibilities, standardized workflows, and high data quality, MDM guarantees efficiency, transparency, and reliability across your entire organization.
MDM: Your Data Source for Well-Grounded Decisions
A multi-domain MDM consolidates master data from various systems like CRM, ERP, or product data bases in a central platform. This way, a 360°-degree view on all corporate data comes to life – from customers, through suppliers, to products – while also effectively avoiding redundancies or inconsistencies. Thanks to clear governance you make sure that all data records are added only once and that they are automatically distributed to all systems. As a result, teams profit from up-to-date and reliable information, fast fact-based decisions, and smooth processes. Learn more on how multi-domain MDM works more concretely, which roles stakeholders play therein, and which technologies are put to use in this concentrated overview on the MDM approach.