Headless Commerce
Headless commerce describes a software architecture model where the frontend (i.e., the user interface) is completely separated from backend (i.e., the business logic and data management). Content, functions, and data is provided via interfaces (APIs) so that companies get to enjoy maximum flexibility when setting up their digital touchpoints. This separation allows you to realize the individualized purchase experience across various channels – be it in web shops, apps, language assistants, or social media. Headless commerce hereby creates the very technological foundation for innovative, high-performance, and sustainable commerce solutions.
Headless PIM: Flexible, Automated, and Future-proof
Equipped with a headless PIM, you render the principle of decoupled architecture productive for your product data management. This opens up an extensive automation potential because product data can be integrated across all systems and kept updated automatically via APIs. An illustrative example from the travel and tours sector demonstrates how suppliers can directly import their digital content (images, facts, videos) so that they can then be distributed in a channel-independent manner – without manual steps. This innovative approach reduces effort, accelerates time-to-market, and enables personalized product experience. All details to this practical example can be found in our blogpost “Headless PIM – Mindless or Smart?”