Digital Asset Management (DAM)
Digital Asset Management describes the central organization, storage, and provision of digital media such as images, videos, logos, or documents. It makes sure that you are quick to find files among all media and use it in a correctly versioned and brand-conform manner. This way, DAM solutions support a consistent brand communication, facilitate content management, and accelerate the export of various channels – from online shops to social media.
Why PIM and DAM Create Real Synergies Together
DAM systems manage digital media centrally – from images, through videos, to logos. In combination with a PIM, a high-performance duo comes to be that connects product information and digital assets as it fits the context. Thus, you provide consistent, quality content made to appeal to your customers’ preferences – a decisive factor for strong purchase incentives and low return rates. In the following blogpost, you learn how you can use this integration to create inspiring, personalized shopping experiences while also optimizing your omnichannel strategy.
Refer to the blogpost: “PIM & DAM – The Success Factors for Your Business.”