Customer Experience
Customer experience encompasses everything a customer comes to experience in interaction with a company – from product search, through service, to purchase. Standardized, well-structured product information significantly contributes to positively shaping this experience. A professional PIM system supports companies in assuring both the quality and consistency of information.
Customer Experience: From Buzzword to Brand Experience
A top-notch customer experience comes to be when every touchpoint – from first contact with the product to the after-sales service – provides consistent, relevant, and emotionally appealing information. What is decisive is that this content does not only inform but create additional value and strong brand loyalty. Companies thank think through customer experience strategically, stand out from the competition in a manner that can be empirically measured. How this works concretely is demonstrated in our blogpost Customer Experience – Buzzword Bingo or is there more to it?”