API-first
The API-first approach follows the principle of implementing interfaces into software development from the outset rather than adding them later. As part of this, APIs form the central foundation for all functionality and expandability of a system. For companies, this means the following: Maximum flexibility when connecting external systems and a future-proof infrastructure – this is an advantage enjoyed especially by modern PIM architectures.
API-Driven PIM for Maximum Integration Prowess
An API-driven PIM controls the dataflow actively – for real-time synchronization and precise channel exports. This way, you can exchange product information flexibly with ERP, CRM, PLM, or marketing systems and tools. The modular structure makes the system a scalable intersection point of your MarTech landscape. In our following blogpost how, you can learn how to achieve seamless workflows and maximum efficiency with ATAMYA: “API-Driven – Your PIM Made to Measure.”