Companies lose customers in e-business – because of insufficient product presentations. Product experience is an essential factor for purchase decisions. Good performance of products on the digital shelf, however, requires good, digitally processable product content. To this end, PIM is existential – and the demand is still far from satisfied.
Michael Ochtrop develops specialized and processual concepts for implementing software solutions in organizations. Drawing from the 20 years of corporate history of communicode, he is well-versed in almost every scenario in the context of data management. In customer projects, his concern is to turn all participants into convinced users and, consequently, to make the company more successful. After all, software only leads to improvement in connection with humans and processes.
