"Marketing is not a cost factor. Marketing is the engine that generates revenue."
Storytelling, strategy, and tangible brand management—that's her playing field. As Head of Marketing at carmasec GmbH & Co. KG, Anja Missenberger doesn't think about campaigns in terms of pretty pictures, but in terms of leads, conversions, and growth. She builds brands that deliver what they promise—from the first touchpoint to the final sale.
