{"id":15039,"date":"2025-06-23T12:36:14","date_gmt":"2025-06-23T10:36:14","guid":{"rendered":"https:\/\/www.atamya.com\/?p=15039"},"modified":"2025-11-14T16:39:19","modified_gmt":"2025-11-14T15:39:19","slug":"product-experience","status":"publish","type":"post","link":"https:\/\/www.atamya.com\/en\/blog\/product-experience\/","title":{"rendered":"Product Experience: How to Create an Authentic Product Feeling Across All Touchpoints"},"content":{"rendered":"\n
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Why Product Experience is the Key to E-Commerce Success \u2013 and How You Can Set it Up Strategically<\/h2>\n

In a world full of exchangeable products, experience determines success. <\/strong>Customers are no longer simply buying a product \u2013 they purchase the use, emotion, and effect it unfolds. A shirt is more than a piece of clothing: it changes the appearance, the feeling, and the impression you leave on others. This transformation must be consistently experienceable across all channels<\/strong> \u2013 from the first touchpoint to the actual usage. And it is precisely here where product experience management\u00a0(PXM<\/a>) comes into play: It guarantees that products are not only available \u2013 but that they inspire.<\/p>\n

How then can one go about designing a consistent product experience \u2013 in a world where expectations for content and services are ever-growing? And why is a PIM system<\/a> indispensable to this end?<\/p>\n

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What Does Product Experience Actually Mean?<\/span><\/h3>\n

Imagine, for a moment, a potential customer stumbling upon your product \u2013 be it in an online shop, marketplace, or via a social media post. What keeps sticking? A technical datasheet? Or rather a feeling?<\/p>\n

Product experience is just this: the sum of all impressions that a product has on the customer<\/strong> \u2013 in a visual, emotional, or informational manner. It\u2019s about how a product appeals, not only what it is.<\/p>\n

When it comes to a pair of running shoes, customers do not only want to know the material it is made out of. They want to see how it feels as they walk, how it makes them go faster \u2013 perhaps even how it motivates them to stand up in the morning and go for a run.<\/p>\n

For a shirt, it is not only the material and the fit that counts, but also the impression it conveys. Confident, stylish, attractive. This is the actual sales argument.<\/p>\n

It is this effect that must be experienceable throughout all touchpoints \u2013 from the first image to the last product evaluation. This is what product experience is about.<\/p>\n

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How Does One Create Convincing Product Experience?<\/span><\/h3>\n

Strong product experience is not a matter of happenstance \u2013 it is the result of a well-thought-out strategy and precise execution. The most important steps:<\/p>\n

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  1. Understand Target Groups:<\/strong> What information is relevant for your customer? What emotions should be evoked?<\/li>\n
  2. Design Consistent Content:<\/strong> Uniform product information across all channels is essential.<\/li>\n
  3. Assure Visual Quality:<\/strong> High-quality images, videos, and interactive content boost attractivity.<\/li>\n
  4. Utilize Emotional Story Telling:<\/strong> Tell a story revolving around your products \u2013 this creates proximity and trust.<\/li>\n
  5. Capitalize On Personalization:<\/strong> Relevant content at the right time and the right place increases the conversion rate.<\/li>\n<\/ol>\n

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    What to Look Out for During Implementation?<\/span><\/h3>\n

    The greatest challenge lies in assuring that product information is consistent and up-to-date. Various systems, manual processes, and decentralized data management are quick to lead to inconsistencies \u2013 and, consequently, to a glaring hole in the product experience.<\/p>\n

    Important Success Factors:<\/strong><\/p>\n