{"id":11859,"date":"2022-01-28T15:18:00","date_gmt":"2022-01-28T14:18:00","guid":{"rendered":"https:\/\/www.atamya.com\/?p=11859"},"modified":"2025-11-14T16:45:00","modified_gmt":"2025-11-14T15:45:00","slug":"product-pages","status":"publish","type":"post","link":"https:\/\/www.atamya.com\/en\/blog\/product-pages\/","title":{"rendered":"We Reveal the Secrets of Successful E-Commerce Product Pages"},"content":{"rendered":"\n
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What Defines Really Good Product Pages?<\/span><\/h2>\n

A good online shop must offer its customers everything a physical shop has in store: great product advice and all relevant product information at a single glance. In webshops, however, visitors can neither touch nor examine the product. So, it\u2019s all the more important that your digital product presentation provides consumers with an extra little something. This includes target-group-oriented texts, product descriptions<\/a>, images, videos, and supplementary content.<\/p>\n

However, what do consumers value in particular? And how can your page content be optimized accordingly? You can find the answers to these questions in today\u2019s blog entry.<\/p>\n

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What motivates customers to commit to the purchase?<\/span><\/h3>\n

How can users be converted into customers? Statista has surveyed this question in 2021 and came to the following results:<\/p>\n

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1st Place.<\/strong> Shipping and product return (61 %)
\n2nd Place.<\/strong> Product data (56 %)
\n3rd Place.<\/strong> Security \/ trustworthiness (52 %)
\n4th Place<\/strong>. User Experience \/ usability (43 %)<\/p>\n

Shipping and product returns<\/strong> are valued the most by users. You may already know why: One click, and we\u2019ve got one pair of shoes too much in our shopping bin, and only after seeing them live and in color do we second-guess our own choice. In this use case, it\u2019s a massive motivator for the purchasing decision if the payment can be delayed until trying things on yourself or if the product return is free of charge.<\/p>\n

\ud83d\udca1<\/strong> Our tip:<\/strong> Make it easy for your customers and offer simple shipping and return options.<\/p>\n

Good product data <\/strong>is ranked second with 56 percent. What kind of data you need varies from target group to target group and from product to product. There are emotional products which are best presented with images, videos, and semantic texts. Then there are products where technical specs presented in a clean table for quick comparison are decisive.<\/p>\n

\ud83d\udca1<\/strong> Our tip:<\/strong> Work a bit on your relationship with your product data. With well-structured data, the optimization of your product pages and online shop will be a sure-fire success. If all important information about a product is immediately available at a glance, you\u2019ve already made a large step towards better data. A PIM system<\/a> facilitates your work on product data immensely.<\/p>\n

Security and trustworthiness<\/strong> occupy the third place with 52 percent. For example, popular shop rating platforms are Idealo, Trusted Shops certificates, or the payment option PayPal. Good references and positive reviews contribute to the credibility of your store.\u00a0<\/span><\/p>\n

\ud83d\udca1<\/strong> Our tip:<\/strong> Animate happy customers to write reviews about your online shop. Good references strengthen the trust into your product and brand, hereby contributing to the optimization of your product pages.
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User experience and usability<\/strong> take the fourth place with 45 percent. This includes feats such as Mobile First, search functions with filters and sorting, as well as a wishlist gadget. Responsive Design is crucial if the target groups who access your product pages are vivid smartphone or tablet users. Keep in mind: Nowadays, we do our weekend shopping directly from the couch or on the way back from work in the subway \u2013 it\u2019s handy, quick, and comfy. Mobile First is today\u2019s be all and end all. This applies to any website. Especially when it comes to the rankings of search engines such as Google. If your site isn\u2019t optimized for mobile devices, it ranks lower in the Google ranking.<\/p>\n

For optimizing your product pages, filters are key<\/strong>. Context-sensitive filters help users to find their desired product much quicker. Categories guarantee that your product portfolio is browsable at the click of a button for better usability. Regardless of what product you\u2019re selling \u2013 be it fashion, tools, or food. Additionally, you can positively surprise your visitors with supplementary content. For example, if your users categorize by veggies, you can also provide them with some context-sensitive tips for healthy nutrition. Combine this with a link for purchasing tomatoes \u2013 and don\u2019t forget about the Call to Action, \u201cAdd to Shopping Bin\u201d to top things off. Search and filter functions always pay dividends when you\u2019re also offering spare parts, accessories, or synergizing products;<\/strong> and when you want to assure your users that products or spare parts are, indeed, compatible with one another.<\/p>\n

The sorting function is usually used to find new products or attractive deals. Even wishlists and wedding lists are considered standard among some of today\u2019s shop operators. Users often times save their wishes for the next visit. Afterwards, the list is shared with friends so that they don\u2019t get yet another candlestand for X-Mas.<\/p>\n

Now, that\u2019s the theory \u2013 but how is the optimization of product pages carried out in real-case scenarios? Unfortunately, there\u2019s no ready-made recipe for success \u2013 there\u2019s neither a smart marketing gimmick nor a perfect template. The e-commerce industry is simply to vast and diverse. However, don\u2019t surrender just yet. Our experience has shown that product pages can be optimized with little to no effort if you refer to the following questions as your guideline.<\/p>\n

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The Question of All Questions concerning Successful Product Pages<\/span><\/h3>\n

What defines my product?<\/h4>\n