{"id":11797,"date":"2023-01-27T13:35:00","date_gmt":"2023-01-27T12:35:00","guid":{"rendered":"https:\/\/www.atamya.com\/?p=11797"},"modified":"2025-11-14T16:43:34","modified_gmt":"2025-11-14T15:43:34","slug":"pim-and-seo","status":"publish","type":"post","link":"https:\/\/www.atamya.com\/en\/blog\/pim-and-seo\/","title":{"rendered":"PIM and SEO \u2013 The Dream Team for Successful Websites"},"content":{"rendered":"\n
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This is How PIM Supports Your SEO Strategy<\/span><\/h2>\n

If you want to market your product successfully, your customers will have to know two basic things:<\/p>\n

1. that your product or service even exists,
\n2. and what makes your product or service unique.<\/p>\n

For a positive purchasing decision, what customers need is relevant product information. And they need to be able to find this information via search engines such as Google or marketplaces like Amazon, eBay, and others. Would you\u2019ve guessed right? Around 81 percent of all online shoppers use the search results provided by search engines to form their purchasing decisions,<\/strong> so-called Search Engine Result Pages or, in short, SERPs (source: datareportal.com<\/a>).<\/p>\n

Taking this into consideration, it\u2019s indispensable for companies \u2013 be it retailer or manufacturer \u2013 that their own products occupy the upper ranks in the search results of relevant search requests. In order to come closer to realizing this goal, there is a scope of relevant measures from the field of Search Engine Optimization, in short SEO. And the best news is: A PIM system can support you in realizing many of these measures.<\/strong> In today\u2019s blogpost, we want to have a closer look at precisely these measures.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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\ud83d\udca1 What is a PIM system?<\/strong><\/p>\n

In a PIM system<\/a> (Product Information Management system), product information is pooled together in a centralized manner, enriched with content, and, eventually, distributed to the various touchpoints frequented by your target group. In the process, all data is, initially, stored and organized in a media-neutral fashion and only subsequently individualized for exports depending on the target channel.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Presenting Brightly-Polished Product Page Content<\/span><\/h3>\n

Be it for SEO or user experience \u2013 your product data and information is the conditio sine qua non for both successful product marketing and sales<\/strong>. Among other things, this includes product descriptions<\/a>, images, product properties and features, as well as SEO-related information such as meta data (e.g., title and description) which contribute to the visual presentation on search result pages. Don\u2019t forget that digital assets like pictures and videos are also important for a positive purchasing decision \u2013 they\u2019re also relevant for search engines and should, therefore, be set up appropriately so that they can be recognized by search engines. All this and more information can be centralized, managed, and exported into the respective target platforms in and through a PIM. But this is not all a PIM can contribute to: The meta data for digital media files can also be set in an automated manner and distributed accordingly.<\/p>\n

\ud83d\udca1 <\/strong>Tip:<\/strong> Nobody likes long loading times! Make sure to keep the file size of your digital assets, in particular your images, as low as possible while maintaining maximum quality. With an integrated DAM system, you edit and optimize your images together with all product data in one go.<\/p>\n

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Enhance Link Juice with Internal Links<\/h3>\n

Links are super helpful \u2013 they guide us through the internet and provide us with much needed orientation. Accordingly, links also have an especially important function for website operators, too. With them, you can boost the user experience, control the click depth, and improve your search engine ranking. The better the linking on a website, the better the chance for a good ranking<\/strong>. The quality of force of a link is generally referred to as \u201clink juice\u201d or \u201clink equity.\u201d In online shops in particular, this is especially relevant for the link network between related products, different product variants, supplementary items, as well as replacement parts or articles for products which may or may not be currently available.<\/p>\n

Considering this quantity, it\u2019s perhaps unsurprising just how easy it is to lose the overview of all the various links. And this is where the PIM software comes into play once more. To each individual product, you can add various kinds of easily manageable reference attributes. For example, you can link spare parts and supplementary items with one another and, consequently, export these reference to your shop<\/strong> as necessary. It\u2019s easier to establish a meaningful and SEO-oriented product link network this way. This method is also extremely helpful when it comes to assortment changes. In a PIM, you can equip your successor products with links to decommissioned products at the click of a few buttons, so that relevant URLs are easier to be identified in the context of search-engine-friendly redirects (so-called 301 redirects).<\/p>\n

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Automate Search Engine Feeds<\/span><\/h3>\n

Being up to date in the fast-moving online world has become more important than ever. Your product information is to be fully up to date around the clock and free of errors. Which is why many shop operators who manage a great number of products utilize so-called feeds in order make sure that search engines and marketplaces stay in touch with all changes and novelties. Since feeds have to be continually updated, and since both search engines and marketplaces have different requirements for their related data fields, it\u2019s nigh impossible to maintain everything manually. The easiest way is to simply leave the job to your PIM system<\/strong>. From here, data can be directly transmitted to Google, Amazon, and co. You can manage and distribute search engine feeds in your PIM in a simple and centralized manner. Equipped with this high degree of automation, you save valuable resources and avoid manual errors.<\/p>\n

\ud83d\udca1 <\/strong>Tip:<\/strong> Thanks to the higher degree of automation, you can expand your sales strategy with Longtail Business with just a few clicks, allowing you to benefit from niche products with high profit margins \u2013 without any additional effort.<\/p>\n

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Profit from Quality Management thanks to Higher Data Quality<\/h3>\n

High-quality product data and information are an integral part of SEO. After all, of what use is the best SEO ranking if you can\u2019t provide good product information that can convince the users? This approach would only increase the bounce rate \u2013 which would, in turn, negatively impact your ranking. This is because insufficient or simply flat-out wrong information only motivates your users to leave the shop<\/strong> and look for the desired product elsewhere. So, how can you establish such high-quality product information?<\/p>\n

With the help of data quality rules in PIM you can, for example, only distribute all those products to your shop which really have all relevant information and images in the defined format and quantity. This guarantees for a high product data quality<\/a> in your shop. Additionally, you can use such settings for SEO attributes like meta-title and description in order to assure that the relevant information is maintained for all products and their variants.<\/p>\n

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Good-bye, Duplicate Content<\/span><\/h3>\n

Those who offer a great variety of products are familiar with this: Given the sheer mass of data to be maintained, accidents just as re-using one and the same product description on different platforms or even in different spots on the same platform are quick to happen. This is commonly referred to as duplicate content. This, however, can quickly spiral into negative consequences for your ranking and your company as a whole:<\/p>\n