{"id":10917,"date":"2022-05-05T11:28:00","date_gmt":"2022-05-05T11:28:00","guid":{"rendered":"https:\/\/www.atamya.com\/?p=10917"},"modified":"2025-04-02T10:00:24","modified_gmt":"2025-04-02T10:00:24","slug":"advantages-of-pim-systems","status":"publish","type":"post","link":"https:\/\/www.atamya.com\/en\/blog\/advantages-of-pim-systems\/","title":{"rendered":"7 Definite Advantages of PIM Systems"},"content":{"rendered":"\n<section id=\"m-text__container-block_53cf5842dd660f687989bf5b6ace17a7\" class=\"m-text__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Why You do Need a PIM System<\/h2>\n<p>Product information occupies a central role in the sales of your products. Only if you provide all information at the right time, through the right touchpoints, in the right quality, as prepared for the right target groups can the customer make a well-informed purchasing decision. To render this process as smooth and efficient as humanly possible, companies are to overcome a set of challenges: <strong>data must be collected, enriched with additional info, and exported to the respective market channels in a tailor-made manner in order to provide an exceptional Product Experience to the customer.<\/strong> Such requirements can simply no longer be handled by an ERP system alone. To tackle these requirements head on, you require a Product Information system (PIM). Why this is, indeed, the case and what advantages the use of a PIM system brings to the table for you company \u2013 this and more is what you\u2019ll learn if you keep on reading.<\/p>\n<p>&nbsp;<\/p>\n<h3><span data-editor-anchor=\"1. Optimization of Company-wide Collaboration\">1. Optimization of Company-wide Collaboration<\/span><\/h3>\n<p>Have you experienced this before? Your product information is scattered over various systems, such as an ERP system, a PLM system, and even separate Excel files. Additionally, this data is spread over different departments with different responsibilities, like Product Management, Marketing, and E-Commerce. Every department maintains its relevant data in their very own system. As a result, one and the same data records are available in different versions and states \u2013 every team has brewed their own soup. Such <strong>inconsistent data management<\/strong> means that <strong>processes can\u2019t run smoothly<\/strong> and may even cause <strong>frustration among employees<\/strong>. This makes for a situation that poses a great many challenges to the entire company.<\/p>\n<p>With a PIM, all redundant data management comes to an end since everything will be cleanly organized in the \u201cSingle Source of Truth.\u201d All employees of your company involved can view and edit all relevant product information starting from the ERP system and culminating in the various export channels. On the one hand, this saves valuable personnel and resources: those who struggled with redundant data storage before can now dedicate their full concentration to the tasks that really matter. On the other hand, PIM heavily encourages teamwork. After all, the whole product knowhow is centrally pooled together into a single source and consistently provided to everybody. This centrality leads to improved collaboration as much as it leads to a reduced frustration potential.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span data-editor-anchor=\"2. Address Your Customers in a More Efficient Manner Across the Entire Customer Journey\">2. Address Your Customers in a More Efficient Manner Across the Entire Customer Journey<\/span><\/h3>\n<p>In a PIM system, you can first manage product data in a media-neutral manner and then specialize your information offer with channel-specific information or description texts. What does this mean in plain terms? This is best illustrated in the form of an example: A product description for an e-commerce website can be longer than a print catalog which operates with limited space. <strong>With a PIM, texts distributed to print catalogs can be shortened automatically<\/strong> so that only the most important information with the highest priority is included in the text.<\/p>\n<p>Since all product data is pooled together at a central spot thanks to PIM, you can always guarantee for contradiction-free and up-to-date data. And this way, only the right information is provided to each distribution channel, too. Nowadays, this facet is becoming more and more important since the customer passes through many touchpoints before forming her purchasing decision.<\/p>\n<p><strong>The following channels are supplied by PIM:<\/strong><\/p>\n<ul>\n<li>Online shops<\/li>\n<li>Electronic catalogs<\/li>\n<li>Print catalogs<\/li>\n<li>Mobile apps<\/li>\n<li>E-Commerce platforms<\/li>\n<li>Social media<\/li>\n<\/ul>\n<p>Over the course of forming a purchasing decision, the customer informs herself using most of these touchpoints. The order in which she refers to them, however, may vary. Some may first browse their social media channels and then commit to the purchase in the online shop, while others form their opinion of products utilizing the various e-commerce platforms before buying the object of desire in a physical store on site.<\/p>\n<p>Regardless of the actual order and the point of sale, one thing is especially decisive: <strong>for successfully addressing the customer, consistent product data is required across all touchpoints.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span data-editor-anchor=\"3. Target-Group-Oriented Product Communication for Your Customers\">3. Target-Group-Oriented Product Communication for Your Customers<\/span><\/h3>\n<p>Besides a consistent customer appeal, the target-group-oriented approach also carries high significance. Human beings are individuals, they have different requirements for products and want to be met on their own ground accordingly. For each target group, you require the right customer approach. Which is why the product description of, say, a drilling machine for a B2B shop differs drastically from that for a B2C shop. After all, both shops appeal to different target groups with different requirements for power drills. In a PIM system, you can store the respective product information directly together with the product itself and then <strong>export it on demand into the respective target channel together with digital assets and technical data<\/strong>. With that, you meet your customers on their own ground in the most optimal manner, while you, as a PIM user, can keep full oversight of all general and target-group-specific product information at all times.<\/p>\n<p>&nbsp;<\/p>\n<h3><span data-editor-anchor=\"4. Accelerate Time-to-market\">4. Accelerate Time-to-market<\/span><\/h3>\n<p>The central data management in a PIM system guarantees a faster export into the various channels. Thanks to much lighter in-house processes and the clear overview of the current state of things, you can easily identify missing information and catch up accordingly. The result: a quicker time-to-market. The build-in <strong>workflow management<\/strong> can then automatically trigger further processes, such as the translation process or the creation of product catalogs and flyers. All in all, the realization of a PIM project and its implementation into your current IT infrastructure does also coincide with an analysis of your current product data processes. In combination with the introduction of a PIM system, such an analysis contributes significantly to the optimization of your processes \u2013 from which your time-to-market can, in turn, also profit.<\/p>\n<p>&nbsp;<\/p>\n<h3><span data-editor-anchor=\"5. Boost Your Conversion Rate\">5. Boost Your Conversion Rate<\/span><\/h3>\n<p>With a PIM system, you have command over various functions for increasing product data quality. Such functions can make clear which data records still need more attention to boost the overall data quality. Also, quality gates can be set up to validate when <strong>exports to the online shop,<\/strong> for example, <strong>are allowed and when they aren\u2019t<\/strong> because the given data quality guidelines are not met yet. This way, you can always make sure that the product is only offered once all relevant information is fully prepared. Complete and high-quality product data can contribute to increasing your customer conversion rate in this manner.<\/p>\n<p>Equally as relevant for an increase of your conversion rate are the relations between products with regard to up-selling and cross-selling. In a PIM system, you can realize this by simply creating links or references between objects. All in all, this constitutes yet another feature which can contribute to higher sales.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span data-editor-anchor=\"6. Enhance Customer Retention\">6. Enhance Customer Retention<\/span><\/h3>\n<p>Product Information Management does also support you in forming emotional bonds with your customers. This is because a PIM makes sure that your data is contradiction-free at all times. Complete and high-quality product information make Product Experience skyrocket and provide your <strong>customer with a positive purchasing experience<\/strong> \u2013 which will strengthen your brand as a whole. You want to learn more about Product Experience? In our free whitepaper, \u201c4 Steps to Using Product Data Efficiently and Creating Product Experience\u201d, we demonstrate to you how you can get the best out of your product data with just a few tweaks.<\/p>\n<p>&nbsp;<\/p>\n<h3><span data-editor-anchor=\"7. Minimalize Product Return Rate\">7. Minimalize Product Return Rate<\/span><\/h3>\n<p>A high return rate means higher packaging and transport costs \u2013 <strong>this hurts both your company and the environment<\/strong>. Which is why a low return rate pays off double. With the use of a PIM system, you can define measures which can lower the return rate significantly. To take Germany as an example case study, 30 percent of the product returns in Germany are caused by insufficient product descriptions and false product information according to empirical research (source: <a title=\"To the ax-semantics website\" href=\"https:\/\/de.ax-semantics.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/de.ax-semantics.com\/<\/a>). Here, the benefits of a PIM software solution come into full effect, making sure that product data and corresponding assets are supplied to the various e-commerce platforms, shops, etc. in the right quality. The product information improved in this manner has helped many PIM-powered retailers to lower their product return rate by a large margin.<\/p>\n<p>&nbsp;<\/p>\n<h3>ATAMYA, the PIM system for all your needs<\/h3>\n<p>As a PIM developer, we have exactly the right software for you. The above-mentioned advantages of PIM can be easily implemented in practice with our system. Your company can also achieve more effective use of resources, more efficient product communication, and a lower product return rate.<\/p>\n<p>With our PIM, you can manage and refine product data centrally and deliver it to all relevant sales channels via interfaces. Form your own opinion and find out more about the <a title=\"To the ATAMYA Product Cloud overview page\" href=\"https:\/\/www.atamya.com\/en\/atamya-product-cloud\/\">ATAMYA Product Cloud<\/a>.<\/p>\n<div class=\"u-mt-x12\"><p><strong>Author:<\/strong><br \/>Sebastian Faber<br \/>Senior Digital Performance &#038; Marketing Operations Manager<br \/>ATAMYA<p><a href=\"https:\/\/www.atamya.com\/en\/blog\/author\/sebastian-faber\/\"> More blog articles by Sebastian Faber<\/a><\/p><\/p><\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-media-text__container-block_ed2f46d62e510f5ad559f7ab2bf65a59\" class=\"m-media-text__container u-pt-x15 u-pb-x30 u-pt-x25@md u-pb-x40@md \" data-aos=\"none\">\n    <div class=\"o-container\"><div class=\"u-bgcolor-teal u-p-x6 u-p-x12@sm\"><div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-7\/12@sm u-7\/12@lg u-mb-x6 u-mb-x0@sm\">\n                <p class=\"h3\">Looking for an exchange?<\/p>\n<p>Our experts present to you the highlights of our PIM system in a personal 30-minute demo show.<\/p>\n<p><a class=\"c-btn c-btn__primary u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/demo\/\">Secure Demo Tour Now<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-5\/12@sm u-4\/12@lg u-push-1\/12@lg\"><img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-teal-woman.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-teal-woman.png 720w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-teal-woman-300x258.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" alt=\"\" class=\"\" \/><\/div>\n        <\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Everybody talks about PIM, but what concrete advantages does a PIM system actually provide to your company? And how can you translate these benefits into profit? This is what we\u2019ll tell you in this blog entry.<\/p>\n","protected":false},"author":3,"featured_media":12545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-10917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-information-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Definite Advantages of PIM Systems<\/title>\n<meta name=\"description\" content=\"Increase conversation rate\u2714\ufe0f Boost customer satisfaction\u2714\ufe0f Accelerate time-to-market\u2714\ufe0f and much more. 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