{"id":12617,"date":"2025-03-28T11:04:04","date_gmt":"2025-03-28T10:04:04","guid":{"rendered":"https:\/\/www.atamya.com\/faq-produktbeschreibungen\/"},"modified":"2025-03-28T11:12:16","modified_gmt":"2025-03-28T11:12:16","slug":"faq-product-descriptions","status":"publish","type":"page","link":"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/","title":{"rendered":"FAQ Product Descriptions"},"content":{"rendered":"\n
\n
\n
\n
\n

FAQ Product Descriptions<\/h1>\n

Here, you find the most important questions-and-answers on the topic of product descriptions \u2013 clear and concise, compiled by us for your convenience.<\/p>\n

Whitepaper Product Descriptions<\/a><\/p>\n\n <\/article>\n

\n
\n \"\"\n <\/figure>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n
\n
\n
\n
\n

\n What\u2019s the purpose of product descriptions?\n <\/p>\n <\/div>\n

\n
\n

The purpose of product descriptions is to provide relevant information to customers, helping them in making the purchase decision. Think of product descriptions as virtual salespersons who work 24\/7 on your product pages to engage in dialog with your customers for well-informed sales.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

\n
\n

\n How do I write effective product descriptions?\n <\/p>\n <\/div>\n

\n
\n
    \n
  • Concentrate on your ideal customer.<\/li>\n
  • Attract with product benefits.<\/li>\n
  • Justify your use of superlatives.<\/li>\n
  • Appeal to your reader\u2019s imagination.<\/li>\n
  • Break through the reader\u2019s rational barrier with mini-stories.<\/li>\n
  • Seduce with sensuous descriptors.<\/li>\n
  • Convince with social proofs, like reviews.<\/li>\n
  • Make your descriptions skimmable and scannable.<\/li>\n<\/ul>\n

    We\u2019ve compiled the most important tips for you in a compact checklist. Download our Cheat Sheet for Unique Product Descriptions for free now.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

    \n
    \n

    \n What\u2019s a good format for presenting product descriptions?\n <\/p>\n <\/div>\n

    \n
    \n
      \n
    • Specific product title<\/li>\n
    • Compact but expressive text paragraphs<\/li>\n
    • Clear table or list of attributes and technical specs<\/li>\n
    • Social credentials<\/li>\n
    • Call to Action<\/li>\n<\/ul>\n\n <\/div>\n <\/div>\n <\/div>\n
      \n
      \n

      \n Where can I find templates for perfect product descriptions?\n <\/p>\n <\/div>\n

      \n
      \n

      Product descriptions are as diverse as your product offer itself. There\u2019s no ready-made template for perfect product descriptions. This, however, is no reason to give up on it altogether. We\u2019ve put together a neat whitepaper, 10 Tips for Really Good Product Descriptions which Sell, with practical tips and inspiring best-practice examples which you can download for free. Equipped with this knowledge, you\u2019ll write sensational product descriptions in no time (even better than you\u2019re already doing today).<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

      \n
      \n

      \n Are there tools which can help me in writing product descriptions?\n <\/p>\n <\/div>\n

      \n
      \n

      The foundation for successful Product Communication is your data. If you manage and maintain it centrally, you\u2019ll achieve a higher data quality and send a consistent brand message to your target groups across all sales channels. Since different product descriptions are distributed to different channels and marketplaces, a PIM system is not only helpful but an absolute must-have when it comes to bringing order into the data chaos. We\u2019re happy to discuss with you over a virtual cup of coffee (or tea, depending on your preference) to what extent our software can support you. Set a Demo Date with us now, no commitments on your end involved.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

      \n
      \n

      \n Why are product descriptions with flawless content so crucial for online shops?\n <\/p>\n <\/div>\n

      \n
      \n

      When we\u2019re shopping in a physical store, we can take the product into our own two hands and examine it from all angles. That\u2019s not possible in an online shop. Here, it all comes down to product descriptions. In e-commerce in particular, they contribute significantly to the purchase decision. Imagine what your product looks like from the customer\u2019s first-person perspective. Naturally, they don\u2019t know all the facets of your product. Anticipate and answer all relevant questions with your Product Description and put clear emphasis on your product benefits for given use cases.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

      \n
      \n

      \n Are there turn of phrases which nobody wants to read anymore?\n <\/p>\n <\/div>\n

      \n
      \n

      What everybody\u2019s tired of by now are \u201cCaptain Obvious statements\u201d and empty phraseology. Who doesn\u2019t provide the best product for the lowest price, the hottest offer, the most diverse product portfolio, the highest quality, etc. these days? When potential customers stumble upon such phrases, all that comes to mind is: \u201cYeah, yeah, obviously.\u201d In order to prove your credibility and authenticity, avoid generalizations and be individual. Concentrate on your product\u2019s benefits and back it up with reference to the functional features and technical specs of your product.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":699,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12617","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nFAQ Product Descriptions<\/title>\n<meta name=\"description\" content=\"You have questions about product descriptions? Here, you can find clear and concise answers and helpful tips. Inform yourself now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ Product Descriptions\" \/>\n<meta property=\"og:description\" content=\"You have questions about product descriptions? Here, you can find clear and concise answers and helpful tips. Inform yourself now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"ATAMYA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T11:12:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/faq-product-descriptions\\\/\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/faq-product-descriptions\\\/\",\"name\":\"FAQ Product Descriptions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#website\"},\"datePublished\":\"2025-03-28T10:04:04+00:00\",\"dateModified\":\"2025-03-28T11:12:16+00:00\",\"description\":\"You have questions about product descriptions? Here, you can find clear and concise answers and helpful tips. Inform yourself now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/faq-product-descriptions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.atamya.com\\\/en\\\/faq-product-descriptions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/faq-product-descriptions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start Page\",\"item\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAQ Product Descriptions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/\",\"name\":\"ATAMYA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#organization\",\"name\":\"ATAMYA\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ATAMYA-Favicon-02.png\",\"contentUrl\":\"https:\\\/\\\/www.atamya.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ATAMYA-Favicon-02.png\",\"width\":512,\"height\":512,\"caption\":\"ATAMYA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FAQ Product Descriptions","description":"You have questions about product descriptions? Here, you can find clear and concise answers and helpful tips. Inform yourself now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/","og_locale":"en_US","og_type":"article","og_title":"FAQ Product Descriptions","og_description":"You have questions about product descriptions? Here, you can find clear and concise answers and helpful tips. Inform yourself now.","og_url":"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/","og_site_name":"ATAMYA","article_modified_time":"2025-03-28T11:12:16+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/","url":"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/","name":"FAQ Product Descriptions","isPartOf":{"@id":"https:\/\/www.atamya.com\/en\/#website"},"datePublished":"2025-03-28T10:04:04+00:00","dateModified":"2025-03-28T11:12:16+00:00","description":"You have questions about product descriptions? Here, you can find clear and concise answers and helpful tips. Inform yourself now.","breadcrumb":{"@id":"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atamya.com\/en\/faq-product-descriptions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.atamya.com\/en\/faq-product-descriptions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start Page","item":"https:\/\/www.atamya.com\/en\/"},{"@type":"ListItem","position":2,"name":"FAQ Product Descriptions"}]},{"@type":"WebSite","@id":"https:\/\/www.atamya.com\/en\/#website","url":"https:\/\/www.atamya.com\/en\/","name":"ATAMYA","description":"","publisher":{"@id":"https:\/\/www.atamya.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atamya.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atamya.com\/en\/#organization","name":"ATAMYA","url":"https:\/\/www.atamya.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","contentUrl":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","width":512,"height":512,"caption":"ATAMYA"},"image":{"@id":"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages\/12617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/comments?post=12617"}],"version-history":[{"count":3,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages\/12617\/revisions"}],"predecessor-version":[{"id":12624,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages\/12617\/revisions\/12624"}],"wp:attachment":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/media?parent=12617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}