{"id":12087,"date":"2025-03-26T12:13:08","date_gmt":"2025-03-26T11:13:08","guid":{"rendered":"https:\/\/www.atamya.com\/?page_id=12087"},"modified":"2025-07-07T15:38:58","modified_gmt":"2025-07-07T13:38:58","slug":"what-is-mdm","status":"publish","type":"page","link":"https:\/\/www.atamya.com\/en\/what-is-mdm\/","title":{"rendered":"What is Master Data Management?"},"content":{"rendered":"\n
\n
\n
\n
\n

What is Master Data Management?<\/h1>\n

Master Data Management, abbreviated as MDM, is useful in companies of all sizes and aims at securing the consistency of large and strategically critical quantities of data originally coming from various data sources.<\/p>\n

We\u2019re always happy to demonstrate to you in person how our software optimizes your product data processes.<\/p>\n

Secure Your Demo Tour Now<\/a><\/p>\n\n <\/article>\n

\n
\n \"\"\n <\/figure>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n

Master Data Management Right to the Point<\/h2><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n
\n \n
\n \"\"\n

Simple and comprehensive<\/p>\n

This way, you see everything at a glance for the basis of strategic decisions: The users themselves determine the structure of all master data, connect data records, and merge redundant data or duplicates.<\/p>\n<\/figcaption>\n <\/figure>\n <\/div>\n

\n \n
\n \"\"\n

Reducing Error Rates<\/p>\n

All your company\u2019s master data can be managed centrally in the Master Data Management system. You manage the data of a product in the master file and, from there, all records referencing it are automatically updated, too.<\/p>\n<\/figcaption>\n <\/figure>\n <\/div>\n

\n \n
\n \"\"\n

Spot-On Decision-Making<\/p>\n

Link product and customer data with branch stores, articles, or physical storage places \u2013 and secure the consistency of your data records.<\/p>\n<\/figcaption>\n <\/figure>\n <\/div>\n <\/div>\n <\/div>\n <\/section>