{"id":12086,"date":"2025-03-26T12:13:04","date_gmt":"2025-03-26T11:13:04","guid":{"rendered":"https:\/\/www.atamya.com\/?page_id=12086"},"modified":"2025-07-07T15:42:53","modified_gmt":"2025-07-07T13:42:53","slug":"what-is-pxm","status":"publish","type":"page","link":"https:\/\/www.atamya.com\/en\/what-is-pxm\/","title":{"rendered":"What is PXM?"},"content":{"rendered":"\n<section id=\"m-media-text__container-block_580b8b19293eb404240026350de02bf0\" class=\"m-media-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-light-grey-400\" data-aos=\"none\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-6\/12@sm u-mb-x6 u-mb-x0@sm\">\n                <h1>What is PXM?<\/h1>\n<p class=\"o-type-medium\">PXM stands for Product Experience Management and describes the product-related presentation of customer experience. Its aim is to establish a deep bond between customer and product.<\/p>\n<p class=\"o-type-medium\"><strong>Turn customers into fans.<\/strong>\u00a0We\u2019re always glad to demonstrate how our software can support you \u2013 for free and without commitments, over a virtual cup of coffee.<\/p>\n<p><a class=\"c-btn c-btn__primary u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/demo\/\">Secure Your Demo Tour Now<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-6\/12@sm\">\n                <figure class=\"u-full--height u-image--hero u-mh-x12@md u-flex u-jc-center u-ai-center\">\n                    <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-hero-graphic-what-is-pxm.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-hero-graphic-what-is-pxm.png 720w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-hero-graphic-what-is-pxm-300x250.png 300w\" sizes=\"(max-width: 890px) 100vw, 890px\" alt=\"\" class=\"\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-headline__container-block_acad20ffac9e9d3a01fd9cb2932da50b\" class=\"m-headline__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid\">\n            <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\"><h2>Create the Basis for an Unforgettable Customer Experience<\/h2><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section id=\"m-teaser__container-block_ea3221f40089785c0df25aabbfaf2008\" class=\"m-teaser__container u-pt-x0 u-pb-x10 u-pt-x0@md u-pb-x20@md\">\n        <div class=\"o-container\">\n            <div class=\"o-grid o-grid--equal-height\">\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/Website-icon-ico-app-yel-96x96-1.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><h3 class=\"h5\">Structured Product Data<\/h3>\n<p>Well-structured, organized, and detailed product data are the key for good Customer Experience.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-culture-blue.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><h3 class=\"h5\">Cultural Context<\/h3>\n<p>Experienceable product descriptions, images, and videos in a number of languages guarantee a unique product experience across the board.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-comunication-teal.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><h3 class=\"h5\">Simplified Communication<\/h3>\n<p>Add language assistants, chat bots, and social bots to you channel mix.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section><script>\njQuery(document).ready(function($) {\n    $('.c-btn__filter').unbind('click').on('click', function(e) {\n        e.preventDefault();\n        var teaserWrapper = $(this).closest('.m-teaser__container');\n        teaserWrapper.find('.c-btn__filter').removeClass('c-btn__filter--active');\n        $(this).addClass('c-btn__filter--active');\n\n        $.ajax({\n                type: 'POST',\n                url: '\/wp-admin\/admin-ajax.php',\n                dataType: 'html',\n                data: {\n                    action: 'filter_posts',\n                    category: $(this).data('slug'),\n                    taxonomy: teaserWrapper.data('taxonomy'),\n                    postType: teaserWrapper.data('post-type'),\n                    grid: teaserWrapper.data('grid'),\n                    animation: teaserWrapper.data('animation'),\n                    type: teaserWrapper.data('type'),\n                    order: teaserWrapper.data('order'),\n                    orderby: teaserWrapper.data('orderby'),\n                    center: teaserWrapper.data('center'),\n                    partner: teaserWrapper.data('partner')\n                },\n            success: function(res) {\n                teaserWrapper.find('.ajax-container').html(res).hide().fadeIn();\n            }\n        })\n    });\n});\n<\/script>\n\n\n\n<section id=\"m-headline__container-block_28cea97f5e4bb64381e9926e90655d36\" class=\"m-headline__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md u-bgcolor-light-grey-400\">\n    <div class=\"o-container\">\n        <div class=\"o-grid\">\n            <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\"><h2>Who Needs PXM?<\/h2><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section id=\"m-teaser__container-block_57eb154074184cd26c689e805591023f\" class=\"m-teaser__container u-pt-x0 u-pb-x10 u-pt-x0@md u-pb-x20@md u-bgcolor-light-grey-400\">\n        <div class=\"o-container\">\n            <div class=\"o-grid o-grid--equal-height\">\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-6\/12@sm u-4\/12@md u-3\/12@lg\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-e-commerce-blue.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">E-Commerce<\/p>\n<p>For shop experts who want to lower their product return rate by providing detailed product descriptions. The more exact your products and related media is described, the less unpleasant surprises by customers unboxing your product.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-6\/12@sm u-4\/12@md u-3\/12@lg\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-marketing-teal.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Marketing<\/p>\n<p>For marketers who provider their customers with the perfect customer journey. The right product information for the right target group at the right time and touch point.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-6\/12@sm u-4\/12@md u-3\/12@lg\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-sales-yellow.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Sales<\/p>\n<p>For sales professionals who deepen the customer relation with authentic marketing materials. Addressing customers in a personalized manner with the right information relevant to the respective customer boosts customer satisfaction.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-6\/12@sm u-4\/12@md u-3\/12@lg\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-company-blue.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Executive Board<\/p>\n<p>For CEOs who have arrived in the 21st century and want to offer more than product texts and images to their customers. What it comes down to is creating an experience for your user in order to stay streets ahead of your fellow competitors and build upon a healthy customer relationship.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section><script>\njQuery(document).ready(function($) {\n    $('.c-btn__filter').unbind('click').on('click', function(e) {\n        e.preventDefault();\n        var teaserWrapper = $(this).closest('.m-teaser__container');\n        teaserWrapper.find('.c-btn__filter').removeClass('c-btn__filter--active');\n        $(this).addClass('c-btn__filter--active');\n\n        $.ajax({\n                type: 'POST',\n                url: '\/wp-admin\/admin-ajax.php',\n                dataType: 'html',\n                data: {\n                    action: 'filter_posts',\n                    category: $(this).data('slug'),\n                    taxonomy: teaserWrapper.data('taxonomy'),\n                    postType: teaserWrapper.data('post-type'),\n                    grid: teaserWrapper.data('grid'),\n                    animation: teaserWrapper.data('animation'),\n                    type: teaserWrapper.data('type'),\n                    order: teaserWrapper.data('order'),\n                    orderby: teaserWrapper.data('orderby'),\n                    center: teaserWrapper.data('center'),\n                    partner: teaserWrapper.data('partner')\n                },\n            success: function(res) {\n                teaserWrapper.find('.ajax-container').html(res).hide().fadeIn();\n            }\n        })\n    });\n});\n<\/script>\n\n\n\n<section id=\"m-text__container-block_4f32ce2dc182749f372a43f190bc2993\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-8\/12@md\" data-aos=\"none\">\n                    <h2>What is PXM for?<\/h2>\n<p>When it comes to shopping, today\u2019s omni-channel customers expect a well-connected and comfortable purchasing process \u2013 independent of channel, time, and location. With the help of a PXM solution, you can build and adjust product data in a way that the right description for the right product is ready-to-hand \u2013 provided to your customer in the right channel, for the right use case, in a personalized context which meets their expectations.<\/p>\n<p>A decisive factor for this is the contextualization of your product data. As a result, you can guarantee that customers always receive the information relevant to them across all channels \u2013 be it online shop, mobile app, or a physical store. Through adjustments to your product data for individual contexts, for example the respective phase of the customer journey or the customer\u2019s individual preferences, the purchasing experience will become even more relevant and targeted. And this is the point where PXM diverges from conventional PIM systems. PIM assures consistent product data whereas PXM further processes said data to present it on various channels in a contextualized and personalized manner.<span style=\"color: #ff0000;\"><em><br \/>\n<\/em><\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-12449 aligncenter\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/landingpage-pxm-graphic-product-data-contextualization-300x150.png\" alt=\"\" width=\"900\" height=\"450\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/landingpage-pxm-graphic-product-data-contextualization-300x150.png 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/landingpage-pxm-graphic-product-data-contextualization-768x384.png 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/landingpage-pxm-graphic-product-data-contextualization.png 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Product descriptions come as well as both images and attribute groups come together to form the foundation of all customer experience. Through the hereby boosted conversion rate, customer satisfaction increases and the product return rate is reduced. This, finally, translates into stronger brand loyalty.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3>How can brands, retailers, and manufacturers design product experience and put PXM into practice?<\/h3>\n<p>It doesn\u2019t matter which phase model you are using for your own\u00a0customer experience. What matters is that you have centralized, easy-to-manage, and appealing data. With relevant\u00a0content\u00a0come corresponding conversion rates since product data is the most important aspect of information in both B2B and B2C.<\/p>\n<p>Providing the right information at the right time during the sales phase? This idea is spot on and also lived reality. Decisive for a successful PXM is the well-differentiated provision of content throughout the entire process: Initially, potential interest groups who have not yet come into contact with your product are first provided with content which is designed to peak interest; interest groups who have also progressed further into the sales funnel, on the other hand, require content which encourages a purchasing decision.<\/p>\n<p>&nbsp;<\/p>\n<h4>The Right Quantity for each Output Channel<\/h4>\n<p>Once the content is created and ready, you still have to keep in mind that different sales channels come with different space requirements. While a content may present a lot of content, your mobile website or print catalog are limited in comparison. With conventional software tools, you can set up content in a way that the content is adjusted automatically based on output channel.<\/p>\n<p>&nbsp;<\/p>\n<h4>Speak the Language of Your Customers<\/h4>\n<p>Besides the appropriate tonality when addressing customers, it also comes down to the target language. For example, an elemental factor for boosting your product experience is whether you provide the Canadian market with either English or French product descriptions, or perhaps even both. Same goes for Australia: Do you use British, American, Canadian, or Australian English?<\/p>\n<p>&nbsp;<\/p>\n<h4>How Your Content Gets to the Customer<\/h4>\n<p>All product information for various target groups, sales phases, and language are stored and managed centrally in and through a dedicated software for product data. The data export is based on pre-defined rules so that all users only receive the relevant information they really need.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_e7d5929ecf970058025d95f823e07023\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-light-grey-400\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-8\/12@md\" data-aos=\"none\">\n                    <div class=\"u-bgcolor-white u-shadow u-rounded u-p-x6 u-p-x10@md\"><h3>PXM in a Nutshell<\/h3>\n<p>No Story, no glory. Alongside corporate communication and brand communication, product communication is a must-have for today\u2019s brands, manufacturers, and retailers. To catch your customer\u2019s awareness, you need an emotional story \u2013 namely, for all touch points.<\/p>\n<ul class=\"checkmark\">\n<li>Every\u00a0<strong>target group<\/strong>\u00a0receives tailor-made content.<\/li>\n<li>Every\u00a0<strong>sales channel<\/strong>\u00a0receives the right quantity of data based on its respective space requirements.<\/li>\n<li>Every interested party receives product information in their <strong>language<\/strong>.<\/li>\n<\/ul>\n<\/div>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-headline__container-block_b42b0107272b0e535116c57ce5a8976b\" class=\"m-headline__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid\">\n            <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\"><h2>Start Small \u2013 Use PXM the Right Way<\/h2><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section id=\"m-teaser__container-block_68c205d3f1b0ee27050c1e84419be461\" class=\"m-teaser__container u-pt-x0 u-pb-x15 u-pt-x0@md u-pb-x30@md\">\n        <div class=\"o-container\">\n            <div class=\"o-grid o-grid--equal-height\">\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/Website-icon-loy-yel-96x96-1.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Improve Customer Experience<\/p>\n<p>The right content, at the right time, on the right spot.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-star-teal.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Increase Popularity<\/p>\n<p>The consistent product presentation across all marketing channels will skyrocket your brand recognition.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-inventory-blue.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Reduce Product Return Rates<\/p>\n<p>Detailed product descriptions and images allow your customers to form an adequate concept of the product prior to purchase.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-group-yellow.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Optimize Teamwork<\/p>\n<p>Collaborative work on data records reduces the overall editing time without accidentally carrying out the same task twice.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/website-icon-customization-teal.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Boost Conversion Rates<\/p>\n<p>Addressing potential customers in a target-group-oriented manner increases the likelihood of them making a purchasing decision, hereby consequently increasing your net profit.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"fade-up\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-chart-data-blue.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p class=\"h5\">Enhance Product Data Quality<\/p>\n<p>Through your unified and central database, the error rate during data editing is cut significantly.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section><script>\njQuery(document).ready(function($) {\n    $('.c-btn__filter').unbind('click').on('click', function(e) {\n        e.preventDefault();\n        var teaserWrapper = $(this).closest('.m-teaser__container');\n        teaserWrapper.find('.c-btn__filter').removeClass('c-btn__filter--active');\n        $(this).addClass('c-btn__filter--active');\n\n        $.ajax({\n                type: 'POST',\n                url: '\/wp-admin\/admin-ajax.php',\n                dataType: 'html',\n                data: {\n                    action: 'filter_posts',\n                    category: $(this).data('slug'),\n                    taxonomy: teaserWrapper.data('taxonomy'),\n                    postType: teaserWrapper.data('post-type'),\n                    grid: teaserWrapper.data('grid'),\n                    animation: teaserWrapper.data('animation'),\n                    type: teaserWrapper.data('type'),\n                    order: teaserWrapper.data('order'),\n                    orderby: teaserWrapper.data('orderby'),\n                    center: teaserWrapper.data('center'),\n                    partner: teaserWrapper.data('partner')\n                },\n            success: function(res) {\n                teaserWrapper.find('.ajax-container').html(res).hide().fadeIn();\n            }\n        })\n    });\n});\n<\/script>\n\n\n\n<section id=\"m-headline__container-block_e896a89500f535025946b526226c5c61\" class=\"m-headline__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n            <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\"><h2>Questions and Answers<\/h2><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-accordion__container-block_c813a7711ec7a8962f80ea99833fbb15\" class=\"m-accordion__container u-pt-x0 u-pb-x10 u-pt-x0@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n            <div class=\"o-grid__col u-12\/12@md\">\n                <div class=\"m-accordion\" data-aos=\"none\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n                    <div class=\"m-accordion__item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                        <div class=\"m-accordion__header u-bgcolor-gray-light u-relative u-pv-x3 u-pv-x8@sm u-pl-x3 u-pr-x12 u-pl-x8@sm\">\n                            <p class=\"h4 u-weight-regular u-mb-x0\"  itemprop=\"name\">\n                                What\u2019s the difference between PXM and PIM?\n                            <\/p>\n                        <\/div>\n                        <div class=\"m-accordion__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                            <div class=\"u-8\/12@lg u-ph-x3 u-pb-x0 u-ph-x8@sm u-pb-x4@sm\" itemprop=\"text\">\n                                <p>PXM is an extension of\u00a0PIM\u00a0and is to be situated right in between data management and data distribution. In the process, product data is extended by context-sensitive content depending on the product, the customer\u2019s purchasing phase, sales process, and use case.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"m-accordion__item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                        <div class=\"m-accordion__header u-bgcolor-gray-light u-relative u-pv-x3 u-pv-x8@sm u-pl-x3 u-pr-x12 u-pl-x8@sm\">\n                            <p class=\"h4 u-weight-regular u-mb-x0\"  itemprop=\"name\">\n                                What does Customer Experience mean?\n                            <\/p>\n                        <\/div>\n                        <div class=\"m-accordion__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                            <div class=\"u-8\/12@lg u-ph-x3 u-pb-x0 u-ph-x8@sm u-pb-x4@sm\" itemprop=\"text\">\n                                <p>Customer Experience describes the customer\u2019s sensations and intuitions when interacting with your product or related content such as your website or advertisement materials. It is the conceptual explication of how the emotional bond between user and product, brand, or company comes to be and ceases to be.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"m-accordion__item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                        <div class=\"m-accordion__header u-bgcolor-gray-light u-relative u-pv-x3 u-pv-x8@sm u-pl-x3 u-pr-x12 u-pl-x8@sm\">\n                            <p class=\"h4 u-weight-regular u-mb-x0\"  itemprop=\"name\">\n                                How may ATAMYA support you?\n                            <\/p>\n                        <\/div>\n                        <div class=\"m-accordion__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                            <div class=\"u-8\/12@lg u-ph-x3 u-pb-x0 u-ph-x8@sm u-pb-x4@sm\" itemprop=\"text\">\n                                <p>With ATAMYA Product Cloud, developer ATAMYA follows a PXM approach that refreshes customer experience. On our webpages, you receive detailed information about our PXM solution.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-media-text__container-block_7ba48be9b139aa68281d852b017e576d\" class=\"m-media-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-deepsky-blue\" data-aos=\"none\">\n    <div class=\"o-container\"><div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-7\/12@sm u-7\/12@lg u-mb-x6 u-mb-x0@sm\">\n                <h2>How can PXM Push Your Company Even Further?<\/h2>\n<p>Our experts prove it to you \u2013 contact us now and lets discuss this topic together without any commitments on your end!<\/p>\n<p><a class=\"c-btn c-btn__primary u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/expert-exchange\/\">Set an Appointment Now<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-5\/12@sm u-4\/12@lg u-push-1\/12@lg\"><img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-blue-woman.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-blue-woman.png 720w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-blue-woman-300x258.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" alt=\"\" class=\"\" \/><\/div>\n        <\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":610,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12086","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding PXM: How product data becomes a real experience<\/title>\n<meta name=\"description\" content=\"How can PXM benefit your business? Greater relevance, higher conversion rates. Learn more about product experience management now! \ud83c\udfaf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/en\/what-is-pxm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding PXM: How product data becomes a real experience\" \/>\n<meta property=\"og:description\" content=\"How can PXM benefit your business? Greater relevance, higher conversion rates. Learn more about product experience management now! \ud83c\udfaf\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atamya.com\/en\/what-is-pxm\/\" \/>\n<meta property=\"og:site_name\" content=\"ATAMYA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T13:42:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/what-is-pxm\\\/\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/what-is-pxm\\\/\",\"name\":\"Understanding PXM: How product data becomes a real experience\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#website\"},\"datePublished\":\"2025-03-26T11:13:04+00:00\",\"dateModified\":\"2025-07-07T13:42:53+00:00\",\"description\":\"How can PXM benefit your business? Greater relevance, higher conversion rates. Learn more about product experience management now! \ud83c\udfaf\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/what-is-pxm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.atamya.com\\\/en\\\/what-is-pxm\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/what-is-pxm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start Page\",\"item\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is PXM?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/\",\"name\":\"ATAMYA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#organization\",\"name\":\"ATAMYA\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.atamya.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ATAMYA-Favicon-02.png\",\"contentUrl\":\"https:\\\/\\\/www.atamya.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ATAMYA-Favicon-02.png\",\"width\":512,\"height\":512,\"caption\":\"ATAMYA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.atamya.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding PXM: How product data becomes a real experience","description":"How can PXM benefit your business? Greater relevance, higher conversion rates. Learn more about product experience management now! \ud83c\udfaf","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atamya.com\/en\/what-is-pxm\/","og_locale":"en_US","og_type":"article","og_title":"Understanding PXM: How product data becomes a real experience","og_description":"How can PXM benefit your business? Greater relevance, higher conversion rates. Learn more about product experience management now! \ud83c\udfaf","og_url":"https:\/\/www.atamya.com\/en\/what-is-pxm\/","og_site_name":"ATAMYA","article_modified_time":"2025-07-07T13:42:53+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.atamya.com\/en\/what-is-pxm\/","url":"https:\/\/www.atamya.com\/en\/what-is-pxm\/","name":"Understanding PXM: How product data becomes a real experience","isPartOf":{"@id":"https:\/\/www.atamya.com\/en\/#website"},"datePublished":"2025-03-26T11:13:04+00:00","dateModified":"2025-07-07T13:42:53+00:00","description":"How can PXM benefit your business? Greater relevance, higher conversion rates. Learn more about product experience management now! \ud83c\udfaf","breadcrumb":{"@id":"https:\/\/www.atamya.com\/en\/what-is-pxm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atamya.com\/en\/what-is-pxm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.atamya.com\/en\/what-is-pxm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start Page","item":"https:\/\/www.atamya.com\/en\/"},{"@type":"ListItem","position":2,"name":"What is PXM?"}]},{"@type":"WebSite","@id":"https:\/\/www.atamya.com\/en\/#website","url":"https:\/\/www.atamya.com\/en\/","name":"ATAMYA","description":"","publisher":{"@id":"https:\/\/www.atamya.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atamya.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atamya.com\/en\/#organization","name":"ATAMYA","url":"https:\/\/www.atamya.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","contentUrl":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","width":512,"height":512,"caption":"ATAMYA"},"image":{"@id":"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages\/12086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/comments?post=12086"}],"version-history":[{"count":23,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages\/12086\/revisions"}],"predecessor-version":[{"id":12463,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/pages\/12086\/revisions\/12463"}],"wp:attachment":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/media?parent=12086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}