{"id":15129,"date":"2025-06-30T13:24:23","date_gmt":"2025-06-30T11:24:23","guid":{"rendered":"https:\/\/www.atamya.com\/news\/rueckblick-auf-die-k5-future-retail-conference-2025\/"},"modified":"2025-07-30T14:02:25","modified_gmt":"2025-07-30T12:02:25","slug":"retrospective-on-k5-future-retail-conference-2025","status":"publish","type":"news","link":"https:\/\/www.atamya.com\/en\/news\/retrospective-on-k5-future-retail-conference-2025\/","title":{"rendered":"Retrospective on K5 FUTURE RETAIL CONFERENCE 2025"},"content":{"rendered":"\n<section id=\"m-text__container-block_534321ffa023a2b21b5173787ca36e79\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-8\/12@md\" data-aos=\"fade\">\n                    <p><a href=\"https:\/\/www.atamya.com\/en\/news\/\">&lt; Back to News<\/a><\/p>\n<h1>Retrospective on K5 FUTURE RETAIL CONFERENCE 2025<\/h1>\n<p><strong>Berlin, 30. June 2025<\/strong> \u2013 Nearly 5,000 participants, over 200 exhibitors, filled stages, and valuable discussions eye-to-eye: The K5 FUTURE RETAIL CONFERENCE was the central get-together for digital retail once again in 2025. ATAMYA was on site together with technology partners nexoma, communicode, pixx.io, and NETFORMIC to deliver a clear message: Those who want to stay successful in e-commerce today require automated data processes, continuous quality, and strong strategies.<\/p>\n<p><strong>Product Data Power with the Best Technologies &amp; E-Commerce Strategies<\/strong><br \/>\nThe shared presence at K5 has proven once more just how valuable good partnerships are in digital commerce. Every partner brings their own expertise to the table and, together, we create a strong, interconnected ecosystem for modern product management.<\/p>\n<ul>\n<li><a href=\"https:\/\/nexoma.de\/?lang=en\" target=\"_blank\" rel=\"noopener\">nexoma<\/a> \u2013 Specialist for product data, classifications, and integrations. Together with ATAMYA, they presented solutions revolving around data onboarding, standards such as BMEcat\/ETIM, and automatic data syndication.<\/li>\n<li><a href=\"https:\/\/www.communicode.com\/en-de\/\" target=\"_blank\" rel=\"noopener\">communicode<\/a> \u2013 Digital agency with strong focus on e-commerce\/business solutions. They support both strategically and operatively from use case to PIM implementation.<\/li>\n<li><a href=\"https:\/\/www.pixx.io\/en\" target=\"_blank\" rel=\"noopener\">pixx.io<\/a> \u2013 Innovative DAM solution managing creative media assets centrally and integrating PIM and workflow systems smoothly via its API.<\/li>\n<li><a href=\"https:\/\/netformic.com\/eu-en\" target=\"_blank\" rel=\"noopener\">NETFORMIC<\/a> \u2013 E\u2011commerce and PIM expert with emphasis on technical implementation and business impact: from consulting to development and operation.<\/li>\n<\/ul>\n<div id=\"attachment_15125\" style=\"width: 661px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-15125\" class=\"wp-image-15124\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/06\/news-image-k5-rueckblick-2025-300x225.jpg\" alt=\"\" width=\"651\" height=\"488\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/06\/news-image-k5-rueckblick-2025-300x225.jpg 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/06\/news-image-k5-rueckblick-2025-1024x768.jpg 1024w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/06\/news-image-k5-rueckblick-2025-768x576.jpg 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/06\/news-image-k5-rueckblick-2025.jpg 1440w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><p id=\"caption-attachment-15125\" class=\"wp-caption-text\">K5 Exhibitors: ATAMYA, communicode, NETFORMIC, nexoma &amp; pixx.io<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>Automation Solutions for Sustainable Success in E-Commerce<\/h2>\n<p>The theme \u201cInto the Flow\u201d echoed through the halls and stages of K5 and accurately describes what product data management today is all about: processes must flow, systems must communicate, data must be presented in a consistent and contextualized manner. With its flexible workflow engine and AI-assisted features, ATAMYA delivers the foundation for automating data-based processes. Be it text generation, translation, or channel-overarching distribution \u2013 automation releases pressure from teams, enhances data quality, and creates room for growth.<\/p>\n<p>Many theses formulated at K5 can be transferred to product data management and underline strategic significance in digital retail. Alexander Graf got to the heart of the matter: \u201cOwning data is better business than owning products.\u201d Those who have a grip on their product data control visibility, relevance, and conversion while also securing a decisive competitive advantage. Kristina Mertens shared at K5: \u201cContent must be the core, not the dotting of the i.\u201d Product data makes or breaks the purchase decision. Its completeness, quality, and relevance across the various sales channels pays dividends, not just in terms of sales but also for your brand and customer retention.<\/p>\n<p><strong>An Event Leaving a Lasting Impression on Us, Our Partners, and the Industry<\/strong><br \/>\nFor ATAMYA, K5 was more than an industry event. It was a space overflowing with valuable discussions and inspiring impulses. We particularly enjoyed the intense exchanges at our exhibition stand and the great interest in solutions and strategies. With new contacts, fresh ideas, and plenty of tailwinds we are already looking ahead.<\/p>\n<p>The next K5 will be held on 23. and 24. June 2026, in ESTREL Berlin \u2013 and we are most certain: product data will once again occupy the pole position.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"news_category":[181],"class_list":["post-15129","news","type-news","status-publish","hentry","news_category-events-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retrospective on K5 FUTURE RETAIL CONFERENCE 2025<\/title>\n<meta name=\"description\" content=\"Almost 5,000 participants, over 200 exhibitors, filled stages, and valuable discussions eye-to-eye: a retrospective on K5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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