{"id":16704,"date":"2025-07-31T11:15:15","date_gmt":"2025-07-31T09:15:15","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/customer-data-platform-cdp\/"},"modified":"2026-02-13T15:21:42","modified_gmt":"2026-02-13T14:21:42","slug":"customer-data-platform-cdp","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/customer-data-platform-cdp\/","title":{"rendered":"Customer Data Platform (CDP)"},"content":{"rendered":"\n<section id=\"m-text__container-block_6286cbbe653c865586476a588ae60a03\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Customer Data Platform (CDP)<\/h1>\n<p>A Customer Data Platform serves the purpose of centrally collecting, unifying and analyzing customer data from various sources. The objective is to create a complete, channel-overarching customer profile. While CDP manages customer data, the PIM system delivers the matching product data \u2013 for personalized recommendations, targeted campaigns, and consistent customer experience.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/glossary\/\">To the Glossary<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[184],"class_list":["post-16704","glossar","type-glossar","status-publish","hentry","letters-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Data Platform: Use Customer Knowledge Intelligently<\/title>\n<meta name=\"description\" content=\"What does a Customer Data Platform (CDP) offer and why does it strengthen customer retention? Learn more now! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/en\/glossar\/customer-data-platform-cdp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Data Platform: Use Customer Knowledge Intelligently\" \/>\n<meta property=\"og:description\" content=\"What does a Customer Data Platform (CDP) offer and why does it strengthen customer retention? 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