{"id":16697,"date":"2025-07-31T11:25:14","date_gmt":"2025-07-31T09:25:14","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/data-enrichment\/"},"modified":"2025-08-28T16:42:17","modified_gmt":"2025-08-28T14:42:17","slug":"data-enrichment","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/data-enrichment\/","title":{"rendered":"Data Enrichment"},"content":{"rendered":"\n
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Data Enrichment<\/h1>\n

Data enrichment describes the targeted supplementation of existing data records by additional, context-relevant information. The goal is to make data more expressive, relevant, and usable \u2013 for example, for analysis, personalization, or automated processes. Thanks to enrichment, data gaps can be filled, better decisions can be made, and targeted measures can be derived. It plays an integral role in areas such as marketing, business intelligence, or customer experience.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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ATAMYA Product Data Enrichment: How You can get More Out of Your Product Data<\/h2>\n

With its functions for product data enrichment, ATAMYA grants you just the right tools to refine product information in an efficient and structured manner. This includes bulk-editing, automated translations, and creating variants for individual target groups or sales channels. This way, the base version of a text transforms into a multi-purpose set of data variants \u2013 made-to-measure the specific touchpoint. How ATAMYA supports you in intelligently refining data, you can learn in the overview for ATAMYA product data enrichment<\/a>.<\/p>\n

To the Glossary<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

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