{"id":16598,"date":"2025-07-01T21:23:37","date_gmt":"2025-07-01T19:23:37","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/customer-relationship-management-crm\/"},"modified":"2025-08-28T16:41:58","modified_gmt":"2025-08-28T14:41:58","slug":"customer-relationship-management-crm","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/customer-relationship-management-crm\/","title":{"rendered":"Customer Relationship Management (CRM)"},"content":{"rendered":"\n<section id=\"m-text__container-block_d99baf2826e74151dfc46838ed0ac135\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Customer Relationship Management (CRM)<\/h1>\n<p>A CRM encompasses methods and technologies for managing your company\u2019s relation to its customers \u2013 from the initial contact to long-term retention. The objective is to utilize customer data in a meaningful manner, enable individualized communication, and realize its potential for both cross-selling and upselling. Complementing CRM systems, a PIM system such as ATAMYA delivers the matching product data for a consistent customer appeal in sales.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/glossary\/\">To the Glossary<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[184],"class_list":["post-16598","glossar","type-glossar","status-publish","hentry","letters-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM: Manage Customer Relations Effectively<\/title>\n<meta name=\"description\" content=\"What does CRM offer and why does it improve your customer relations sustainably? Discover all advantages now! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/en\/glossar\/customer-relationship-management-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM: Manage Customer Relations Effectively\" \/>\n<meta property=\"og:description\" content=\"What does CRM offer and why does it improve your customer relations sustainably? 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