{"id":16574,"date":"2025-07-31T11:19:51","date_gmt":"2025-07-31T09:19:51","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/customer-journey\/"},"modified":"2025-08-28T16:41:40","modified_gmt":"2025-08-28T14:41:40","slug":"customer-journey","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/customer-journey\/","title":{"rendered":"Customer Journey"},"content":{"rendered":"\n<section id=\"m-text__container-block_96471aca5b276e4e506e193046672885\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Customer Journey<\/h1>\n<p>The customer journey describes the path a customer must take from the first contact with a product or company to the purchase decision (and the subsequent steps that follow from it). Different touchpoints like websites, social media, shops, or POS each require a unique offer of specific, well-prepared information. A PIM system makes sure that all relevant product data is always available throughout the entire journey in a consistent manner.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/glossary\/\">To the Glossary<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[184],"class_list":["post-16574","glossar","type-glossar","status-publish","hentry","letters-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Journey: Accompany Customers Strategically<\/title>\n<meta name=\"description\" content=\"How can you optimize your customer journey for long-term customer retention? Discover which tools can be of help! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/en\/glossar\/customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey: Accompany Customers Strategically\" \/>\n<meta property=\"og:description\" content=\"How can you optimize your customer journey for long-term customer retention? 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