{"id":16449,"date":"2025-07-31T11:45:54","date_gmt":"2025-07-31T09:45:54","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/digital-asset-management-dam\/"},"modified":"2026-02-13T15:23:38","modified_gmt":"2026-02-13T14:23:38","slug":"digital-asset-management-dam","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/digital-asset-management-dam\/","title":{"rendered":"Digital Asset Management (DAM)"},"content":{"rendered":"\n
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Digital Asset Management (DAM)<\/h1>\n

Digital Asset Management describes the central organization, storage, and provision of digital media such as images, videos, logos, or documents. It makes sure that you are quick to find files among all media and use it in a correctly versioned and brand-conform manner. This way, DAM solutions support a consistent brand communication, facilitate content management, and accelerate the export of various channels \u2013 from online shops to social media.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Why PIM and DAM Create Real Synergies Together<\/h2>\n

DAM systems manage digital media centrally \u2013 from images, through videos, to logos. In combination with a PIM, a high-performance duo comes to be that connects product information and digital assets as it fits the context. Thus, you provide consistent, quality content made to appeal to your customers\u2019 preferences \u2013 a decisive factor for strong purchase incentives and low return rates. In the following blogpost, you learn how you can use this integration to create inspiring, personalized shopping experiences while also optimizing your omnichannel strategy.<\/p>\n

Refer to the blogpost: \u201cPIM\u202f&\u202fDAM \u2013 The Success Factors for Your Business.\u201d<\/a><\/p>\n

To the Glossary<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[185],"class_list":["post-16449","glossar","type-glossar","status-publish","hentry","letters-d"],"acf":[],"yoast_head":"\nDigital Asset Management: Manage Media Centrally<\/title>\n<meta name=\"description\" content=\"What does Digital Asset Management (DAM) have to provide, and why does it save both time and money? 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