{"id":16374,"date":"2025-07-31T12:06:57","date_gmt":"2025-07-31T10:06:57","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/master-data-management-mdm\/"},"modified":"2025-08-28T16:48:40","modified_gmt":"2025-08-28T14:48:40","slug":"master-data-management-mdm","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/","title":{"rendered":"Master Data Management (MDM)"},"content":{"rendered":"\n<section id=\"m-text__container-block_2c7e54c8168db425bb66b3729cd1c510\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Master Data Management (MDM)<\/h1>\n<p>Master Data Management (MDM) describes the central and consistent management of all master data that is crucial for business \u2013 be it data about customers, suppliers, products, or locations. The objective is to establish a consistent data basis used throughout the company to support processes, analysis, and decisions. With clear responsibilities, standardized workflows, and high data quality, MDM guarantees efficiency, transparency, and reliability across your entire organization.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_ba93d57e13ec2a4920d8e2b297895341\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>MDM: Your Data Source for Well-Grounded Decisions<\/h2>\n<p>A multi-domain MDM consolidates master data from various systems like CRM, ERP, or product data bases in a central platform. This way, a 360\u00b0-degree view on all corporate data comes to life \u2013 from customers, through suppliers, to products \u2013 while also effectively avoiding redundancies or inconsistencies. Thanks to clear governance you make sure that all data records are added only once and that they are automatically distributed to all systems. As a result, teams profit from up-to-date and reliable information, fast fact-based decisions, and smooth processes. Learn more on how multi-domain MDM works more concretely, which roles stakeholders play therein, and which technologies are put to use in <a href=\"https:\/\/www.atamya.com\/en\/what-is-mdm\/\">this concentrated overview on the MDM approach<\/a>.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/glossary\/\">To the Glossary<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[194],"class_list":["post-16374","glossar","type-glossar","status-publish","hentry","letters-m"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master Data Management: Strong Grip on All Data<\/title>\n<meta name=\"description\" content=\"Why is Master Data Management indispensable and how do your processes profit from it? Discover the answers now! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Data Management: Strong Grip on All Data\" \/>\n<meta property=\"og:description\" content=\"Why is Master Data Management indispensable and how do your processes profit from it? Discover the answers now! \ud83d\udca1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/\" \/>\n<meta property=\"og:site_name\" content=\"ATAMYA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T14:48:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/\",\"url\":\"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/\",\"name\":\"Master Data Management: Strong Grip on All Data\",\"isPartOf\":{\"@id\":\"https:\/\/www.atamya.com\/en\/#website\"},\"datePublished\":\"2025-07-31T10:06:57+00:00\",\"dateModified\":\"2025-08-28T14:48:40+00:00\",\"description\":\"Why is Master Data Management indispensable and how do your processes profit from it? Discover the answers now! \ud83d\udca1\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start Page\",\"item\":\"https:\/\/www.atamya.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\/\/www.atamya.com\/de\/glossar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Master Data Management (MDM)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atamya.com\/en\/#website\",\"url\":\"https:\/\/www.atamya.com\/en\/\",\"name\":\"ATAMYA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.atamya.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atamya.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atamya.com\/en\/#organization\",\"name\":\"ATAMYA\",\"url\":\"https:\/\/www.atamya.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png\",\"contentUrl\":\"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png\",\"width\":512,\"height\":512,\"caption\":\"ATAMYA\"},\"image\":{\"@id\":\"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Master Data Management: Strong Grip on All Data","description":"Why is Master Data Management indispensable and how do your processes profit from it? Discover the answers now! \ud83d\udca1","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/","og_locale":"en_US","og_type":"article","og_title":"Master Data Management: Strong Grip on All Data","og_description":"Why is Master Data Management indispensable and how do your processes profit from it? Discover the answers now! \ud83d\udca1","og_url":"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/","og_site_name":"ATAMYA","article_modified_time":"2025-08-28T14:48:40+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/","url":"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/","name":"Master Data Management: Strong Grip on All Data","isPartOf":{"@id":"https:\/\/www.atamya.com\/en\/#website"},"datePublished":"2025-07-31T10:06:57+00:00","dateModified":"2025-08-28T14:48:40+00:00","description":"Why is Master Data Management indispensable and how do your processes profit from it? Discover the answers now! \ud83d\udca1","breadcrumb":{"@id":"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.atamya.com\/en\/glossar\/master-data-management-mdm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start Page","item":"https:\/\/www.atamya.com\/en\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.atamya.com\/de\/glossar\/"},{"@type":"ListItem","position":3,"name":"Master Data Management (MDM)"}]},{"@type":"WebSite","@id":"https:\/\/www.atamya.com\/en\/#website","url":"https:\/\/www.atamya.com\/en\/","name":"ATAMYA","description":"","publisher":{"@id":"https:\/\/www.atamya.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atamya.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.atamya.com\/en\/#organization","name":"ATAMYA","url":"https:\/\/www.atamya.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","contentUrl":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","width":512,"height":512,"caption":"ATAMYA"},"image":{"@id":"https:\/\/www.atamya.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/glossar\/16374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"author":[{"embeddable":true,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":2,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/glossar\/16374\/revisions"}],"predecessor-version":[{"id":16783,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/glossar\/16374\/revisions\/16783"}],"wp:attachment":[{"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/media?parent=16374"}],"wp:term":[{"taxonomy":"letters","embeddable":true,"href":"https:\/\/www.atamya.com\/en\/wp-json\/wp\/v2\/letters?post=16374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}