{"id":16355,"date":"2025-07-31T12:23:03","date_gmt":"2025-07-31T10:23:03","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/product-experience-management-pxm\/"},"modified":"2026-02-13T15:28:31","modified_gmt":"2026-02-13T14:28:31","slug":"product-experience-management-pxm","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/product-experience-management-pxm\/","title":{"rendered":"Product Experience Management (PXM)"},"content":{"rendered":"\n
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Product Experience Management (PXM)<\/h1>\n

PXM focuses on the qualitative optimization of product information throughout the customer journey. The aim is to prepare information that is of relevance to customers, appeal to them emotionally, and contribute to the conversion rate. A modern PIM system forms the technological basis for PXM \u2013 through central data management, contextualization, and channel-overarching distribution.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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PXM for Better Visibility and Purchase Experience with Less Product Returns<\/h2>\n

Product Experience Management (PXM) helps companies to not only present products but make them evoke an experience \u2013 context-sensitive, target-group-oriented, and emotionally appealing. This boosts not only brand popularity but also the relevance of content across all touchpoints. The result: Better conversion rates, stronger customer retention, and an empirically measurable decrease in returns. Further insights on the topic of PXM are provided on our page: \u201cWhat is PXM?\u201d<\/a>.<\/p>\n

To the Glossary<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

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