{"id":16083,"date":"2025-07-31T14:07:33","date_gmt":"2025-07-31T12:07:33","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/master-data\/"},"modified":"2026-02-13T15:25:50","modified_gmt":"2026-02-13T14:25:50","slug":"master-data","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/master-data\/","title":{"rendered":"Master Data"},"content":{"rendered":"\n
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Master Data<\/h1>\n

Master data is the foundational, permanently valid information of a product, customer, or supplier. In the field of product data, it forms the very basis upon which all further processes build \u2013 from sales to customer communication. A PIM system guarantees for the structured management of such master data, increases its quality, and makes it accessible from anywhere in the company.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Why Master Data Management Makes the Difference<\/h2>\n

A well-thought-out Master Data Management establishes a central, consistent, and reliable data foundation that supplies all corporate departments at the same time \u2013 be it for sales, marketing, or customer service. The result: less errors, faster information flow, and well-founded decisions that directly boost corporate success. For all those who want to know more about how you permanently achieve even better data quality and real business advantages with clearly defined roles, slim governance, and smart technology, will find practical solutions in this blogpost on master data management as a success factor<\/a>.<\/p>\n

To the Glossary<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

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