{"id":16056,"date":"2025-07-31T14:11:58","date_gmt":"2025-07-31T12:11:58","guid":{"rendered":"https:\/\/www.atamya.com\/glossar\/user-generated-content\/"},"modified":"2025-08-28T16:57:32","modified_gmt":"2025-08-28T14:57:32","slug":"user-generated-content","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/en\/glossar\/user-generated-content\/","title":{"rendered":"User-generated Content"},"content":{"rendered":"\n
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User-generated Content<\/h1>\n

User-generated content (UGC) encompasses content that is generated by your customers themselves \u2013 like product reviews, images, or experience reports. In the product data context, UGC complements the classic company-to-customer communication and creates authenticity. PIM systems enable you to structure this content and export it in a targeted manner.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Strengthen Trust, Visibility, and Customer Retention with UGC<\/h2>\n

User-generated content (UGC), such as reviews, images, or experience reports, feels particularly authentic and boosts a company\u2019s trustworthiness significantly. Studies show that roughly 85 percent of consumers trust personal recommendations \u2013 this makes UGC a strong social proof. Yet it also offers additional value to brands: UGC is free, boosts engagement, builds communities, and contributes positively to brand loyalty. Learn how to utilize user-generated content systematically and increase visibility, trust, and customer retention. You can find practical tips in our blogpost: \u201cuser-generated content.\u201d<\/a><\/p>\n

To the Glossary<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

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