{"id":23320,"date":"2026-03-19T14:52:59","date_gmt":"2026-03-19T13:52:59","guid":{"rendered":"https:\/\/www.atamya.com\/customer-stories\/christ\/"},"modified":"2026-04-24T15:13:47","modified_gmt":"2026-04-24T13:13:47","slug":"christ","status":"publish","type":"customer-stories","link":"https:\/\/www.atamya.com\/en\/customer-stories\/christ\/","title":{"rendered":"CHRIST \u2013 Where Tradition and Innovation Meet"},"content":{"rendered":"\n
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\n Overview<\/a>\n <\/div>\n
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CHRIST \u2013 Where Tradition and Innovation Meet<\/h1>\n <\/div>\n <\/div>\n <\/div>\n
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With PIM towards Convincing Customer Experience throughout All Channels<\/p>\n

Tradition meets omni-channel: CHRIST connects stationary retail with e-commerce for a smooth purchasing experience. With ATAMYA, a data foundation is established that facilitates processes and enables consistent product information across all channels.<\/p>\n\n

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Challenge:<\/strong> With growing assortments and increasing complexity, decentralized data causes errors, inefficient processes, and inconsistent information.<\/p><\/div><\/div>\n

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Solution:<\/strong> ATAMYA enables a central data foundation, reduces complexity, and makes both consistent product information and faster time-to-market possible.<\/p><\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Company<\/h5>

CHRIST Juweliere und Uhrmacher seit 1863 GmbH<\/p>

Headquarters<\/h5>

Hagen<\/p>

Founding Year<\/h5>

1863<\/p>

Products<\/h5>

37.000 +<\/p>

Employees<\/h5>

2.000 +<\/p>

Languages<\/h5>

7<\/p>

Website<\/h5>

www.christ.de<\/a><\/p><\/div>\n <\/div>\n

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Introduction: A Brand Full of Brilliance and Tradition<\/p>\n

The CHRIST Group consists of the retail brands CHRIST, VALMANO, and BRINCKMANN and is the leading supplier for watches and jewelry in Germany. Today, the company is part of the Morellato Group, an Italian jewelry and watch manufacturer. From a humble jeweler in Frankfurt with 2,000 employees, CHRIST advanced to the leading multichannel supplier among jewelers in German-speaking regions. The company combines tradition and service, setting new standards in the jewelry and watchmaking industry.<\/p>\n

With an assortment boasting more than 37,000 articles out of which 16,000 are available in the online shop, CHRIST proves their diversity in an imposing fashion. The strong portfolio of home brands that make up 60 % of the sales encompasses CHRIST X YOU, FAVS, Guido Maria Kretschmer, GUIA, GMK, ESPRIT, YAMOKO, and Jette. The more than 200 physical stores, in particular, demonstrate their strong and successful presence in the retail sector. It is this diversity that enables CHRIST to address a wide target group and always serve the most recent trends on all channels. From premium rings and sparkling necklaces to noble watches and a wide range of other such products.<\/p>\n

CHRIST ranks among the companies that have managed to unify the online and offline world, offering their customers a purchasing experience second to none. Be it in stationary business or online shops \u2013 CHRIST always stands in close relationship with their customers and knows how to satisfy their needs.<\/p>\n

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Challenges: The Journey to Efficient Multichannel<\/p>\n

To secure its position as the leading multichannel jeweler in a sustainable manner, CHRIST has strategically realized important measures. This includes the implementation of a Product Information Management (PIM) system. Since 2019, the company has been utilizing the PIM solution by ATAMYA. The expansion and growing proportion of home brands required a central solution. Before, product data was maintained in a decentralized way, resulting in flawed data and inefficient processes. Given the evolving assortment and developing brand portfolio, however, the management of product data has also become increasingly more complex because a unified process for assuring data quality was missing. These challenges lead to the fact that important Information got lost in the information chain from the article creation to the publication in the online shop.<\/p>\n

CHRIST\u2019s jewelry expertise concerning the specific material constitution of their products made it necessary to define and maintain data accordingly during the implementation of the PIM system. In the jewelry sector, numerous detailed product attributes such as materials (gold, silver, stainless steel, pearl, diamond, and gems) and their subcategories including carat, optics, color, and quality had to be collected in a precise manner.<\/p>\n

A consistent and high-quality data management should serve as the basis for translations into seven different languages in order to meet the standards of international customers. To this end, adaptivity was crucial since the company must be quick to respond to market developments and always provide up-to-date and exact information.<\/p>\n\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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\u201eIn today\u2019s digital world, the efficient Management of product data is decisive for the success of the CHRIST online shop. Thanks to the use of PIM, CHRIST can guarantee consistently high-Quality product data.\u201c<\/blockquote>\n
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Nadine Zgorzelski<\/p>

Team Lead Product Management, CHRIST<\/p>\n <\/div>\n

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Data Management on a New Level<\/p>\n

With the implementation of the PIM system, CHRIST has fundamentally revolutionized its data management. Standardized and consistent product information is assured across all channels and can always be adjusted in response to changes on the markets. The PIM system guarantees well-defined data structures, optimized processes, and controlled access while also enabling a clear overview of data management, uniform workflows, and high data quality. Product data by suppliers in the case of third-party brands are included in the system …<\/p>\n

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Read the full customer story now<\/p>\n


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Find out how CHRIST is tackling the challenges of complex product data, automating processes, and laying the groundwork for scalable growth.<\/p>\n

Download the full customer story for free now.<\/p>\n

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