{"id":23307,"date":"2026-03-19T15:02:28","date_gmt":"2026-03-19T14:02:28","guid":{"rendered":"https:\/\/www.atamya.com\/customer-stories\/gruenbeck\/"},"modified":"2026-04-24T15:14:29","modified_gmt":"2026-04-24T13:14:29","slug":"gruenbeck","status":"publish","type":"customer-stories","link":"https:\/\/www.atamya.com\/en\/customer-stories\/gruenbeck\/","title":{"rendered":"Gr\u00fcnbeck: Many Challenges, One Solution"},"content":{"rendered":"\n
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\n Overview<\/a>\n <\/div>\n
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Gr\u00fcnbeck: Many Challenges, One Solution<\/h1>\n <\/div>\n <\/div>\n <\/div>\n
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Gr\u00fcnbeck Wasseraufbereitung optimizes processes with ATAMYA<\/p>\n

Growth, internationalization, and increasing requirements for data quality: Gr\u00fcnbeck modernizes its product communication from scratch. With ATAMYA, central, accessible data structures emerge which automate processes and make all information always available.<\/p>\n\n

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Challenge:<\/strong> Decentralized data warehousing and sky-rocketing requirements make control over consistent, up-to-date product information a difficult task.<\/p><\/div><\/div>\n

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Solution:<\/strong> The central PIM unifies all data, automates processes, and exports product information efficiently and in a channel-overarching manner.<\/p><\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Company<\/h5>

Gr\u00fcnbeck Wasseraufbereitung GmbH<\/p>

Headquarters<\/h5>

H\u00f6chst\u00e4dt an der Donau<\/p>

Founding Year<\/h5>

1949<\/p>

Products<\/h5>

6.500 +<\/p>

Employees<\/h5>

700 +<\/p>

Languages<\/h5>

7<\/p>

Website<\/h5>

www.gruenbeck.de<\/a><\/p><\/div>\n <\/div>\n

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Top Quality Requires Innovation<\/p>\n

Gr\u00fcnbeck Wasseraufbereitung GmbH is headquartered in Germany, H\u00f6chst\u00e4dt on the Danube and a market leader in the water treatment industry. Ever since its year of Establishment in 1949, the company has been continuously developing innovative solutions and employing state-of-the-art technologies in order to guarantee the highest water quality. With around 700 employees as well as both representatives and branches in several European and Non-European countries, Gr\u00fcnbeck is one of today\u2019s global players renowned for its pioneering spirit and innovation prowess.<\/p>\n

In 2021, Gr\u00fcnbeck made the decision to implement ATAMYA Enterprise (formerly eggheads Suite) as their Product Information Management system of choice. The company faced various challenges such as decentralized and redundant data Management together with resource-heavy and manual maintenance of product datasheets, catalogs, and their homepage.<\/p>\n

Additionally, a major objective was to improve master and product data in the context of data quality standards and directives for the PHAC industries (plumbing, heating, and air conditioning) and BIM (Building Information Modeling). The implementation of ATAMYA alone was already sufficient for solving some of these challenges successfully and for optimizing related processes.<\/p>\n

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Central Hub for All Product Data in ATAMYA Portal<\/p>\n

In the past, Gr\u00fcnbeck, too, saw itself confronted with the classic problem that product data was dispersed all over the company and that this data couldn\u2019t be managed centrally without a PIM system. Even though some of this data could be managed in the ERP, one thing was clear: a PIM like the system
\ndeveloped by ATAMYA is much better suited for this job.
\nThe PIM Portal has enabled Gr\u00fcnbeck to manage product data centrally and make it accessible to all employees.<\/p>\n

The feedback of the entire company was positive across the board since, now, uncomplicated access to all data could be provided via this central database \u2013 resulting in benefits for the whole company. The sales team and new employees of Gr\u00fcndbeck, in particular, value the advantage of being able
\nto look up relevant product data in a quick and easy manner.<\/p>\n\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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\"Protrait<\/figure>\n
\u201eThanks to the PIM Portal, the project became accessible to the whole company and those who didn\u2019t have a chance to do so before could convince themselves of the use of a central database firsthand. The implementation of the PIM Portal has come with benefits we couldn\u2019t enjoy before.\u201c<\/blockquote>\n
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Nicolas Pelzel<\/p>

Digital Media and Product Information, Gr\u00fcnbeck Wasseraufbereitung<\/p>\n <\/div>\n

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Generation of Product Datasheets Easily Automated<\/p>\n

Another area in which ATAMYA is put into good use is the creation of templates for product datasheets. In the past, this was tied to enormous efforts and was very timeconsuming because they contain extensive information about products \u2013 from descriptions, through functionality and structure of the products, to tables containing technical specifications …<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Read the full customer story now<\/p>\n


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Find out how Gr\u00fcnbeck is tackling the challenges of complex product data, automating processes, and laying the groundwork for scalable growth.<\/p>\n

Download the full customer story for free now.<\/p>\n

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