{"id":23270,"date":"2026-03-19T15:24:29","date_gmt":"2026-03-19T14:24:29","guid":{"rendered":"https:\/\/www.atamya.com\/customer-stories\/wilo\/"},"modified":"2026-04-24T15:14:55","modified_gmt":"2026-04-24T13:14:55","slug":"wilo","status":"publish","type":"customer-stories","link":"https:\/\/www.atamya.com\/en\/customer-stories\/wilo\/","title":{"rendered":"Wilo: From Local Expert to Global Player"},"content":{"rendered":"\n
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\n Overview<\/a>\n <\/div>\n
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Wilo: From Local Expert to Global Player<\/h1>\n <\/div>\n <\/div>\n <\/div>\n
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From Data Chaos to Clear Processes: How Wilo has Fundamentally Rethought their Product Data Management<\/p>\n

Global markets and complex product structures: Wilo trusts in product experience grounded upon data. ATAMYA delivers the data basis while CADENAS turns it into intelligent 3D models and digital twins of Wilo\u2019s pump systems for precise planning and global use.<\/p>\n\n

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Challenge:<\/strong> Global product data must be structured, standardized, and rendered usable for both CAD and BIM applications.<\/p><\/div><\/div>\n

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Solution:<\/strong> The central PIM structures ETIM-compliant data and enables the automated distribution of intelligent 3D CAD models.<\/p><\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Company<\/h5>

Wilo SE<\/p>

Headquarters<\/h5>

Dortmund<\/p>

Founding Year<\/h5>

1872<\/p>

Products<\/h5>

35.000 +<\/p>

Employees<\/h5>

8.000 +<\/p>

Languages<\/h5>

31<\/p>

Website<\/h5>

wilo.com<\/a><\/p><\/div>\n <\/div>\n

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Wilo Creates Innovative Product Experience with ATAMYA and CADENAS<\/p>\n

As a world-renown premium provider of pumps and pump systems, Wilo Group offers a well-rounded product and Service portfolio for the building technology, water, and industrial sectors. The company headquartered in Germany, Dortmund advanced from the position of a local specialist into a global player throughout its corporate history. With more than 70 production and sales subsidiaries around the globe, Wilo is well positioned on an international scale and represented on all continents.<\/p>\n

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Challenges and Solutions<\/p>\n

Serving international markets with products poses various challenges to be tackled by Wilo, as it is the case for every and any other company. The expectations for perfect product information are increasing continuously. At the same time, customers are also becoming more and more demanding when it comes to a smooth Sales and Product Experience. Nowadays, it\u2019s easier more than ever for end customers to choose from a range of offers online when Looking for the Right component which fits their Needs.<\/p>\n

For Wilo, the name of the game is to stand out and create a groundbreaking product design in order to inspire the demanding customer with their products. Wilo\u2019s response to this challenge: A sensational Product Experience thanks to an intelligent 3D-CAD model (Computer-Aided Design) \u2013 and that 24\/7 and all around the globe. In particular, this concerns the digital construction planning based on BIM (Building Information Modelling), where native planning data is supplied to all conventional 3D-CAD & BIM systems by Wilo.<\/p>\n\n <\/article>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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\u201eThe biggest benefit of ATAMYA is that we can manage all product data in a channel-independent and classification-neutral manner, allowing us to react more flexibly to any given requirements in our data provision.\u201c<\/blockquote>\n
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Eva Kerstholt<\/p>

Group Director PIM & Digital Solutions, Wilo<\/p>\n <\/div>\n

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This, in turn, enables self-service for planners and architects based on their individual requirements, everywhere around the world.<\/p>\n

This is where the technology of CADENAS can provide a scalable solution for generating electronic product catalogs. The software
\nallows parts and components manufacturers to supply multi-CAD-and-BIM data, generally referred to as digital twins. The ideal basis for the smooth generation of such multi-CAD-and-BIM catalogs by CADENAS is well-maintained alphanumeric data.<\/p>\n

Without a PIM solution (Product Information Management), the organization of all this data is nigh impossible. This is because the manual processing of data is prone to error and simply too time consuming. This, in turn, is where ATAMYA Enterpise (formerly eggheads Suite) comes into play with
\na perfect software solution: Besides user-friendly data management, enrichment,
\nand export, Wilo can bring together geometric data …<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Read the full customer story now<\/p>\n


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Find out how Wilo is tackling the challenges of complex product data, automating processes, and laying the groundwork for scalable growth.<\/p>\n

Download the full customer story for free now.<\/p>\n

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