Simply Smarter Product Data: The ATAMYA Story

How We Re-envisioned PIM: Smart, Flexible, Progressive.

Why Now? The Market in Transition

The PIM market is constantly growing. And many things that came to be in the past were just right for the demands of its time. The world, however, moved forward and so did expectations towards speed, flexibility, and interconnectivity. Customers are more informed and demanding, expecting a personalized experience across all channels. Product returns leave their mark on profits, social commerce shifts the rules of the game, supply chains are ever so fragile, and new technologies such as AI turn everything upside down. In short: The market is moving faster than many systems can keep up with. The old answers no longer match the new questions.

To be able to do justice to the far-reaching changes in market dynamics, one thing was certain to us: It is no longer sufficient to keep expanding existing systems with new features or a modernized UI. We want to rethink Product Data Management – from the ground up, from the user’s perspective, and with a keen grasp on today’s and tomorrow’s requirements. This is the beginning of the story of ATAMYA.

 

ATAMYA as the Answer

We did not ask ourselves: “What new features can we add?” Instead, we asked: “How do our customers want to work with product information today and in the future?”

The answer was clear: Refactoring the status quo is not going to make the cut. We wanted to re-envision Product Data Management, and we wanted to do so from the perspectives of our users.

It was to this end that we decided not to expand, but to rebuild from scratch. ATAMYA is the result: A platform with a modern architecture, open, flexible, and ready for growth. Today, ATAMYA Product Cloud is a platform that does not only keep pace with the market, but is also driving it forward.

 

Why ATAMYA is Different

Put an End to Monoliths: Cloud-native from the Ground Up

The age of the heavy-footed systems is no more. Those who trust in monoliths today will pay in the form of costs, time, and flexibility. ATAMYA is designed to be cloud-native from the get-go and well-grounded upon microservice architecture – slim, scalable, and updated automatically. For companies, this means: Less effort, more agility, always up-to-date.

The Power of MDM in a Compact Solution

We also completely rethought the topic of data models – flexible and multi-domain. In ATAMYA, you can bring together multiple data worlds – products, customers, suppliers, media assets – in a single platform. Multi-domain means: Everything can be linked with everything, without the baggage of separate systems. What used to be only possible with large, expensive master data systems is now possible in a much more compact manner without being forced to compromise when it comes to performance.

Open, Integrative, Composable

Formerly, integrations were projects lasting for months. Today: An API knows no limits. ATAMYA Product Cloud is developed based on the API-first principle. The system is open for every connection, can be expanded in a flexible manner, and can also be seamlessly integrated into established system infrastructures. The result is real composability. Companies plan their architecture exactly how they need it, without IT marathons and without compromising.

One Interface, Intuitive for All

Technology is only successful when there are people using it.
With ATAMYA, we break up complexity and render it intuitive: Our well-thought-out UI/UX design makes Product Data Management accessible for everybody – not only data experts. Be it marketing, e-commerce, or IT, each and everybody will be quick to find their way around and enjoy using the software. The result: Efficient processes, higher acceptance, better data quality, and visibly more speed in daily business.

Our vision: Data for Every Channel, Automation for Every Process

The Right Data for Each and Every Channel

Product information unfolds its value only if it can be effective in the right spot at the right time. Nowadays, we must supply more channels than ever before: Shops, marketplaces, social commerce, apps, B2B portals. On top of that, each channel comes with its very own requirements, formats, and rules.

Our vision goes even further: A PIM that does not only export data to channels but does so in a smart manner, while also automatically identifying how such product information can be put to use optimally.

Automation with AI

Many talk about AI, we talk about processes which run automatically. ATAMYA connects smart workflows with AI-assisted functions to automate recurring tasks, for example: data onboarding, data quality optimization, and text generation. The goal is to decrease repetitive routines and increase genuine productivity. Teams should no longer invest their time into copy-paste or formatting, but strategy, storytelling, and innovation.

ATAMYA thinks of Product Data Management as an automation engine for processes running on their own and for companies that want to focus on what truly matters: Customer experience and growth.

 

Courage to Change

Product Information Management will continue to be a central success factor in retail, yet the rules of the game have changed. What matters today is tempo, flexibility, and simple processes. With ATAMYA, we have created a platform that was designed exactly with this in mind. We bring experience to the table – and courage to rethink PIM. Cloud-native, modular, user-friendly, future-oriented.

With ATAMYA, we want to accomplish no less than defining anew Product Data Management down to its very foundation: radically simple, smarter, and ready for the future. We want to support companies to perceive product information no longer as a burden but as a chance. To this end, we build the platform that turns data into experience and companies into winners in digital retail. Precisely this is what our brand message stands for: Simply Smarter.

 

Your Journey with ATAMYA

Our history does not end with this vision, it is, much rather, the starting point. ATAMYA grows with our customers’ requirements and evolves continuously. Teams in marketing, e-commerce, IT, or product and data management are going to achieve better results with much less effort. For decision-makers, this means: Future-proofness thanks to our platform, projection of investment, facilitation of processes, and the unlocking of growth.

ATAMYA is already AI-assisted today: Automation, smart data processing, and workflows alleviate the burden shouldered by teams, making space for speed in daily business. This is just the beginning, however. In the future, artificial intelligence will contribute even more to providing product information faster, more precisely, and in larger varieties – from automatic text creation, through translations, to both data validation and personalized distribution. AI is no longer a buzzword but an enabler: For less routines and more focus on strategy, productivity, and customer experience.

We continue to develop ATAMYA further and further with a clear goal in mind: Capitalize on the opportunities provided by AI in order to shape the Product Data Management of tomorrow.