Data Governance
Data Governance describes the strategic controlling of data records within a company. In the process, clear responsibilities, standardized processes, and compliance with regulatory requirements come to be. As part of the Product Information Management, a well-thought-out governance concept establishes reliable data quality – the enabling condition for efficiently working with and utilizing product information.
Data Governance: Clarity instead of Data Jungle
A strong data-governance concept creates the foundation for trustworthy data on the basis of which you can also make business decisions – by defining responsibilities, structuring processes, and securing requirements. In e-commerce, in particular, where data quality determines both customer conversion and satisfaction rate, a strategic method for handling data is of essence. Companies who approach data governance methodologically profit from higher efficiency and better scalability. How such as strategy can be realized successfully, you can read up on in our blogpost on data governance im e-commerce.