{"id":15134,"date":"2025-07-31T08:55:55","date_gmt":"2025-07-31T06:55:55","guid":{"rendered":"https:\/\/www.atamya.com\/?page_id=15134"},"modified":"2025-08-25T16:25:44","modified_gmt":"2025-08-25T14:25:44","slug":"glossar","status":"publish","type":"page","link":"https:\/\/www.atamya.com\/de\/glossar\/","title":{"rendered":"Glossar"},"content":{"rendered":"\n<section id=\"m-hero__container-block_0ab49b440042d890915b3a21ac9dd522\" class=\"m-hero__container u-relative\">\n    <div class=\"o-grid o-grid--no-gutter o-grid--rev\"><img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/07\/website-hero-image-glossar.jpg\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/07\/website-hero-image-glossar.jpg 1920w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/07\/website-hero-image-glossar-300x109.jpg 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/07\/website-hero-image-glossar-1024x373.jpg 1024w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/07\/website-hero-image-glossar-768x280.jpg 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/07\/website-hero-image-glossar-1536x560.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"\" class=\"u-absolute@sm u-image--cover\" \/>\n        <div class=\"o-container u-full--width\">\n            <div class=\"o-grid\">\n                <div class=\"o-grid__col u-pull-5\/12@sm u-7\/12@sm u-pull-6\/12@xl u-6\/12@xl u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-relative\">\n                        <article class=\"u-overlay__hero u-p-x6@sm\"><h1>ATAMYA Glossar<\/h1>\n<p><strong>Fachbegriffe verst\u00e4ndlich erkl\u00e4rt<\/strong><\/p>\n<p>Im ATAMYA Glossar finden Sie klare Definitionen und verst\u00e4ndliche Erkl\u00e4rungen zu Fachbegriffen rund um Product Information Management (PIM) und die ATAMYA Product Cloud.<\/p>\n<a href=\"#glossar\" class=\"c-btn c-btn__secondary c-btn--large\">Zum Glossar<\/a>\n                    <\/article>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n        <section id=\"glossar\" class=\" m-teaser__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-light-grey-400\" data-post-type=\"glossar\" data-taxonomy=\"letters\" data-type=\"glossar\" data-order=\"ASC\" data-orderby=\"title\" data-grid=\"u-6\/12@sm u-4\/12@md u-3\/12@lg\" data-animation=\"none\" data-center=\"yes\" data-partner=\"\">\n            <div class=\"o-container\">\n                    <div class=\"o-grid\">\n                        <div class=\"o-grid__col\">\n                            <ul class=\"o-list o-list--inline o-list---x3 u-mb-x6 u-mb-x10@md\">\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter c-btn__filter--active\" href=\"#!\" data-slug=\"\">\n                                        Alle Kategorien\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"a\">\n                                        A\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"b\">\n                                        B\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"c\">\n                                        C\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"d\">\n                                        D\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"e\">\n                                        E\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"g\">\n                                        G\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"h\">\n                                        H\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"k\">\n                                        K\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"m\">\n                                        M\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"o\">\n                                        O\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"p\">\n                                        P\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"s\">\n                                        S\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"t\">\n                                        T\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"u\">\n                                        U\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"v\">\n                                        V\n                                    <\/a>\n                                <\/li>\n                                <li class=\"o-list__item u-mv-x2\">\n                                    <a class=\"c-btn c-btn__filter o-list__item\" href=\"#!\" data-slug=\"w\">\n                                        W\n                                    <\/a>\n                                <\/li>\n                            <\/ul>\n                        <\/div>\n                    <\/div><div class=\"o-grid o-grid--equal-height ajax-container\">\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/api-first\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">API-First<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/arge-neue-medien\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">ARGE Neue Medien<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/artikel\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Artikel<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/attribut\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Attribut<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/bmecat\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">BMEcat<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/building-information-modeling\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Building Information Modeling (BIM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/cloud-native\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Cloud-native<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/composable-commerce\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Composable Commerce<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/configure-price-quote\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Configure Price Quote (CPQ)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/content-management-system\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Content Management System (CMS)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/cross-selling\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Cross-Selling<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/customer-data-platform\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Customer Data Platform (CDP)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/customer-experience\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Customer Experience<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/customer-journey\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Customer Journey<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/customer-relationship-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Customer Relationship Management (CRM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/data-enrichment\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Data Enrichment<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/data-governance\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Data Governance<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/data-onboarding\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Data Onboarding<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/data-syndication\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Data Syndication<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/datanorm\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">DATANORM<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/datenqualitaetsmanagement\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Datenqualit\u00e4ts&shy;management (DQM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/digital-asset-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Digital Asset Management (DAM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/digitaler-produktpass\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Digitaler Produktpass (DPP)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/eclass\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">ECLASS<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/elektronische-kataloge\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Elektronische Kataloge<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/enterprise-ressource-planning\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Enterprise Ressource Planning (ERP)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/etim\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">ETIM<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/global-trade-item-number\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Global Trade Item Number (GTIN)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/global-product-classification\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">GPC (Global Product Classification)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/headless-commerce\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Headless Commerce<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Kontextualisierung<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/master-data-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Master Data Management (MDM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/media-asset-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Media Asset Management (MAM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/microservices\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Microservices<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/multichannel-commerce\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Multichannel Commerce<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/omnichannel-commerce\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Omnichannel Commerce<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/print-on-demand\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Print on Demand<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/product-data-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Product Data Management (PDM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/product-experience-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Product Experience Management (PXM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/product-information-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Product Information Management (PIM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/product-lifecycle-management\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Product Lifecycle Management (PLM)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/product-to-consumer\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Product to Consumer (P2C)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/produkt\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Produkt<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/produktdaten\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Produktdaten<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/produktdatenfeed\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Produktdatenfeed<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/produktdatenmodell\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Produktdatenmodell<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/produktklassifikation\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Produktklassifikation<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/produktkonfigurator\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Produktkonfigurator<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/single-source-of-truth\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 class=\"m-teaser__title u-mb-x0\">Single Source of Truth (SSOT)<\/h4>\n            <\/figcaption>\n        <\/figure>\n    <\/a>\n<\/div>\n<div class=\"m-teaser__wrapper  o-grid__col u-jc-center u-mv-x4 u-6\/12@sm u-4\/12@md u-3\/12@lg u-text-center\" data-aos=\"none\">\n    <a href=\"https:\/\/www.atamya.com\/de\/glossar\/sku\/\" class=\"m-teaser m-teaser__glossar u-block u-full--width\">\n        <figure class=\"u-relative u-flex u-fd-col u-full--width u-full--height\">\n            \n            <figcaption class=\"u-flex u-fd-col u-full--width u-full--height u-ph-x6 u-pv-x6\">\n                \n                <h4 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Kontakt mit uns auf!<\/p>\n<p><a class=\"c-btn c-btn__primary u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/expertenaustausch\/\">Jetzt Termin vereinbaren<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-5\/12@sm u-4\/12@lg u-push-1\/12@lg\"><img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-blue-woman.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-blue-woman.png 720w, https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/01\/cta-image-contact-blue-woman-300x258.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" alt=\"\" class=\"\" \/><\/div>\n        <\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":355,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15134","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATAMYA Glossar f\u00fcr PIM, Datenmanagement &amp; E-Commerce<\/title>\n<meta name=\"description\" content=\"Begriffe rund um PIM &amp; Produktdaten einfach erkl\u00e4rt. 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