{"id":15709,"date":"2025-07-31T14:07:33","date_gmt":"2025-07-31T12:07:33","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15709"},"modified":"2025-08-01T16:03:18","modified_gmt":"2025-08-01T14:03:18","slug":"stammdaten","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/stammdaten\/","title":{"rendered":"Stammdaten"},"content":{"rendered":"\n<section id=\"m-text__container-block_2c58ab4b9398ecddd5c794d150f71214\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Stammdaten<\/h1>\n<p>Stammdaten sind grundlegende, dauerhaft g\u00fcltige Informationen \u00fcber Produkte, Kund:innen oder Lieferanten. Im Bereich Produktdaten bilden sie die Basis f\u00fcr alle weiteren Prozesse \u2013 vom Einkauf bis zur Kundenkommunikation. Ein PIM-System sorgt f\u00fcr die strukturierte Pflege dieser Stammdaten, erh\u00f6ht deren Qualit\u00e4t und stellt sie unternehmensweit zur Verf\u00fcgung.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_82fc33973ce5197d0c1fb3a748dd9e14\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Warum Stammdatenmanagement den Unterschied macht<\/h2>\n<p>Ein durchdachtes Stammdatenmanagement sorgt f\u00fcr eine zentrale, konsistente und belastbare Datenbasis, die s\u00e4mtliche Abteilungen eines Unternehmens synchron versorgt \u2013 sei es f\u00fcr Einkauf, Vertrieb oder Kundenservice. Das Ergebnis: weniger Fehler, schnellerer Informationsfluss und fundiertere Entscheidungen, die direkt den Unternehmenserfolg st\u00e4rken. Wer dar\u00fcber hinaus wissen m\u00f6chte, wie Sie mit klaren Rollen, schlanker Governance und smarter Technologie hohe Datenqualit\u00e4t dauerhaft sichern und echte Gesch\u00e4ftsvorteile erzielen, findet praktische Ans\u00e4tze im Beitrag zu <a href=\"https:\/\/www.atamya.com\/de\/blog\/stammdatenmanagement\/\">Stammdatenmanagement<\/a> als Erfolgsfaktor.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[200],"class_list":["post-15709","glossar","type-glossar","status-publish","hentry","letters-s"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stammdaten: Definition und Bedeutung<\/title>\n<meta name=\"description\" content=\"Was sind Stammdaten und warum bilden sie das Fundament Ihrer Gesch\u00e4ftsprozesse? 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