{"id":15693,"date":"2025-07-31T12:24:43","date_gmt":"2025-07-31T10:24:43","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15693"},"modified":"2025-08-01T16:07:17","modified_gmt":"2025-08-01T14:07:17","slug":"product-information-management","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/product-information-management\/","title":{"rendered":"Product Information Management (PIM)"},"content":{"rendered":"\n<section id=\"m-text__container-block_6f9247a960a1d488ca0534688bb19fe4\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-deepsky-blue\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Product Information Management (PIM)<\/h1>\n<p>Product Information Management bezeichnet die zentrale Verwaltung aller relevanten Produktdaten \u2013 von technischen Details \u00fcber Marketingtexte bis zu Medien wie Bildern oder Videos. Ein PIM-System wie ATAMYA sorgt daf\u00fcr, dass diese Daten konsistent, aktuell und kanal\u00fcbergreifend verf\u00fcgbar sind. Es bildet die Grundlage f\u00fcr effiziente Produktkommunikation, nahtlose digitale Vertriebsprozesse und eine \u00fcberzeugende Customer Experience.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_49f2193c841e00c4103e543b5089bd72\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Warum ein PIM-System zum Wachstumsmotor wird<\/h2>\n<p>Ein PIM-System ist weit mehr als ein Verwaltungstool \u2013 es ist die technologische Grundlage f\u00fcr konsistente Produktkommunikation und effiziente Vertriebsprozesse. Mit einem modernen PIM wie ATAMYA lassen sich Daten schneller pflegen, einfacher steuern und gezielter ausspielen \u2013 \u00fcber alle Kan\u00e4le hinweg. Das spart nicht nur Zeit und Ressourcen, sondern schafft die Basis f\u00fcr \u00fcberzeugende Produkt- und Markenerlebnisse. Wie genau ein PIM-System funktioniert und welche konkreten Vorteile es f\u00fcr Ihr Unternehmen bietet, erfahren Sie in der Einf\u00fchrung zu \u201e<a href=\"https:\/\/www.atamya.com\/de\/was-ist-ein-pim-system\/\">Was ist ein PIM-System?<\/a>\u201c.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[197],"class_list":["post-15693","glossar","type-glossar","status-publish","hentry","letters-p"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Information Management (PIM): Definition &amp; Vorteile<\/title>\n<meta name=\"description\" content=\"Was ist ein PIM-System und warum ist es f\u00fcr Produktdaten entscheidend? 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