{"id":15691,"date":"2025-07-31T12:23:03","date_gmt":"2025-07-31T10:23:03","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15691"},"modified":"2025-08-01T16:07:32","modified_gmt":"2025-08-01T14:07:32","slug":"product-experience-management","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/product-experience-management\/","title":{"rendered":"Product Experience Management (PXM)"},"content":{"rendered":"\n<section id=\"m-text__container-block_b9d7830e2ef43f7f1a87cf78c30f6d1c\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-deepsky-blue\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Product Experience Management (PXM)<\/h1>\n<p>PXM fokussiert sich auf die qualitative Optimierung von Produktinformationen entlang der Customer Journey. Es geht darum, Informationen so aufzubereiten, dass sie f\u00fcr Kund:innen relevant, emotional ansprechend und konversionsf\u00f6rdernd sind. Ein modernes PIM-System bildet die technologische Basis f\u00fcr PXM \u2013 durch zentrale Datenpflege, Kontextualisierung und kanal\u00fcbergreifende Ausspielung.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_1918b0f4d35f630deced87a1479e2859\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Ein PXM f\u00fcr mehr Sichtbarkeit, bessere Kauferlebnisse und weniger Retouren<\/h2>\n<p>Ein Product Experience Management (PXM) hilft Unternehmen dabei, ihre Produkte nicht nur zu pr\u00e4sentieren, sondern sie erlebbar zu machen \u2013 kontextgerecht, zielgruppenspezifisch und emotional ansprechend. Dadurch steigt nicht nur die Markenbekanntheit, sondern auch die Relevanz der Inhalte an jedem Touchpoint. Das Ergebnis: bessere Konversionsraten, st\u00e4rkere Kundenbindung und eine messbare Reduzierung von Retouren. Weitere Einblicke in das Thema PXM bekommen Sie auf unserer Seite \u201e<a href=\"https:\/\/www.atamya.com\/de\/was-ist-pxm\/\">Was ist PXM?<\/a>\u201c.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[197],"class_list":["post-15691","glossar","type-glossar","status-publish","hentry","letters-p"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Experience Management: Begriff klar erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"Was bedeutet Product Experience Management (PXM) und warum ist es wichtig f\u00fcr die Kundenzufriedenheit? 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